Local Event Producer & Promoter; freelance

While this role is hybrid, candidates must be based in the designated city.

Born in a London flat in 2009, Sofar began as an answer to a growing problem: live music had lost its magic. It blossomed into a global movement that kept music at its heart while expanding to comedy, singles, dance, and more — all connected by Sofar's renowned track record for discovering rising talent.

Countless mainstage performers like Billie Eilish, Jack Harlow, Chappell Roan, Leon Bridges, Olivia Dean, YEBBA, Teddy Swims, Remi Wolf, Hozier, and Lola Young have played Sofar shows early in their careers. Sofar empowers artists by providing a professional platform that spans both the physical and digital worlds, handling everything from booking and promotion to filling the room, while granting artists access to an ecosystem of opportunities including brand partnerships, a powerful content engine, and global media placements.

No two Sofar shows are the same, but each pairs world-class live experience with beautiful and unique spaces — from a ski jump, cave, boat, or hidden museum room, to private living rooms, gardens, and rooftops. Regardless of the setting, each Sofar experience invites audiences to be truly present and engage with the performance using devices to support the artist and stay connected to the community.

Those of us who work at Sofar are deeply passionate about what we do. We are motivated by discovering and supporting artists and creating memorable, intimate fan experiences worldwide.

As a Freelance Local Producer, you’ll join a global network of entrepreneurial community builders and taste makers, collaborating and learning from peers around the world while shaping the cultural landscape in your city. Producers have strong business instincts, cultural fluency, and deep local networks they can activate—from artists and venues to brands and community partners. They’re natural promoters who are passionate about creating impactful and memorable pop-up experiences that provide opportunities for real-life, meaningful engagement.

Producers are resourceful, proactive, and driven; whether it’s figuring out how to creatively sell tickets or dealing with a live event curveball, they know how to get things done and thrive on the challenge.

This is an entrepreneurial, independent role designed for self-starters who want meaningful ownership over how Sofar shows up in their local community. The role encompasses event planning and curation, marketing and promotion, and event execution. You’ll be supported by Sofar’s Global Communities team and have access to training, resources, and opportunities to connect with other creators around the world.

If this sounds like it’s up your alley, we can’t wait to meet you!

* Please note that this is a freelance, commission-based partnership, not a traditional employment role, offering flexibility and ownership in exchange for accountability and initiative. While the schedule is self-directed, much of the work naturally happens during evenings and weekends, when live events and community engagement come to life.

• Strengthen Sofar’s brand in your local community, promoting and selling tickets in your city with self-directed local marketing tactics
• Create a vision to build and execute your city’s strategy - number of monthly shows, neighborhoods, show theme ideas, etc.
• Lead curation and booking for experiences in your city with a high-quality, diverse set of artists and venues, continuing to grow our networks, as needed.
• Own the staffing and quality of shows in your local market, ensuring magical experiences rooted in hospitality
• Manage your city’s financial performance, ensuring financial success and health of every event
• Build relationships with local businesses to drive sales of sponsor ships and private events
• Identify and build relationships with local organizations to build community, broaden reach, and co-promote shows
• Collaborate with other local leaders to grow your city through diverse experiences that generate buzz and amplify Sofar’s brand awareness
• Support Sofar’s Business Partnerships and Global Communities teams by ensuring high-quality curation…