Regional Admissions Lead

Overview Of The Role

Regional Admissions Lead (Hybrid, with frequent travel to schools within your region, minimum 1x/month). As the Regional Admissions Lead (RAL), you serve as a strategic and hands-on leadership partner supporting schools across the admissions, marketing, and parent experience domains. You help create the conditions that allow schools to thrive by strengthening enrollment health, deepening community connection, and ensuring families feel genuinely welcomed, known, cared for, and connected throughout their experience with the school.

The region includes schools in Washington, Oregon, and Northern California. A key part of this work is embedding hospitality deeply into the culture and daily practices of schools so that every interaction with families reflects warmth, professionalism, responsiveness, and trust. Admissions is about building relationships, connection, and belief in the school community. You will partner closely with school leaders to strengthen the full family journey from first impression through long-term community belonging.

Through coaching, modeling, strategic thought partnership, and hands-on support, you will drive admissions outcomes, improve brand awareness, and deepen our schools  reach and impact within their local communities. You will also collaborate with central domain teams (e.g., School Operations and Marketing) to support ongoing development work such as improving admissions resources for school teams and onboarding and training processes. Support may take many forms and will vary by developmental stage of each school, with earlier-stage schools typically requiring more hands-on execution support, while established schools benefit from coaching toward independence and stronger community presence.

The goal is to help school leaders own strategy and execution within admissions, marketing, and parent experience more independently at the school level in coordination with the broader regional team. This work is rewarding and demanding; strong RALs balance strategy with execution, support with accountability, and data-informed decision-making with hospitality and relationship-building while staying connected to campus realities. You should be energized by both strategic problem solving and day-to-day work of helping schools execute with excellence.

The RAL may report to the Regional Manager (RM) or Assistant Regional Manager (ARM). In either structure, the RAL is responsible for driving strong execution and outcomes within the admissions, marketing, and parent experience domains in close partnership with their direct manager.

• Admissions Leadership & Enrollment Growth:
  Drive strong admissions outcomes across the region by partnering with school leaders on enrollment strategy, tour quality and conversion, and active management of the admissions pipeline. In some cases, this role may directly own lead outreach, model high-quality tours, and support tour follow-up directly with families depending on the school s capabilities and growth.
• Conduct regular school visits to assess admissions health, parent experience, and community engagement efforts while strengthening relationships with school teams.
• Support schools in developing scalable and sustainable admissions and community engagement practices that improve long-term effectiveness and independence.
• Analyze enrollment, engagement, and community data to identify trends, develop strategic hypotheses, and drive action-oriented solutions. This role serves as the primary point of accountability for admissions and marketing performance data within the region, with direct access to reporting and analytics previously routed through central support.

• Parent Experience & Community Building:
  Help schools translate community visibility into healthy enrollment growth. Strengthen school leaders  ability to understand and execute local outreach, business partnerships, social media presence, events, to build broader community understanding of our pedagogy and brand at the local level.
• Coach and support school leaders in delivering warm, professional, hospitality-driven family experiences from first inquiry through long-term enrollment and community belonging.
• Strengthen school leaders  parent communication, onboarding, family engagement, and Montessori understanding in ways that build trust, connection, and long-term loyalty within school communities.

• Coaching, School Partnership, and Leadership Development:
  This role varies by school development stage. Early-stage or less stable schools may require more hands-on partnership, while mature schools shift toward strategic thought partnership, coaching, and accountability to increase ownership and sustainability. Regularly move between modes as needed. Partner with school leaders through visits, modeling, accountability, and strategic thought partnership to strengthen execution, judgment, prioritization, and leadership capacity within admissions,…