Digital Marketing Manager

Essential Duties and Responsibilities Accountabilities 1.
Provide digital leadership and subject matter expertise in the implementation and ongoing management of new marketing technologies and platforms (including Adobe Experience Manager, Adobe Analytics and Adobe Express).
Lead digital-first operational marketing delivery, including channels, automated journeys, workflows and A/B testing, aligned to contract requirements, budgets and outcomes. 2.
Manage digital performance measurement and optimisation of new technologies, implementing robust tracking (e.g.
pixels, conversion events, UTMs) to report on ROI/ROAS, improve user journeys and provide clear, evidence-based recommendations to increase effectiveness and efficiency. 3.
Manage analytics, tracking and data governance, overseeing platforms such as Google Analytics, Tag Manager and Search Console, ensuring compliance with GDPR, consent and regulatory requirements while proactively identifying risks, issues and improvement opportunities. 4.
Manage and continually optimise customer-facing digital channels, including websites, case management, marketing automation platforms, ensuring strong UX, SEO and AIO performance, accessibility, compliance and conversion-focused end-to-end journeys across all touchpoints. 5.
Use demographic insight and research to enable targeted and personalised activity across digital channels and relevant offline activity, creating fit-for-purpose creative assets using Adobe Express. 6.
Work in close partnership with operational teams and key stakeholders, translating contractual and operational requirements into effective, cost-efficient digital and creative solutions.
Provide clear performance reporting and upskill operational teams to enable increasing self-sufficiency where appropriate. 7.
Lead, develop and motivate a multidisciplinary team of digital and creative professionals, driving continuous improvement through innovation, data-led decision-making and best practice adoption Key Internal Stakeholders & Relationships
* Operational Leadership Teams
* Policy and Strategic Engagement, and Integrated Communication Teams
* Global Tech teams and Comms and Marketing teams
* Digital, Developer, Data Protection and ISO teams Key External Stakeholders & Relationships
* Technology and Martech providers (Adobe, Meta, Google,
* Hubspot etc
* Agencies
* Chartered Institute for Marketing (CIM) Qualifications & Experience Essential
• Significant, hands-on experience implementing, owning and scaling Adobe Experience products and platforms (including AEM, Adobe Analytics and Adobe Express), with a strong track record of integrating new digital technologies into organisations and operational environments.
• Demonstrable end-to-end ownership of digital performance, including multi-channel campaign delivery, marketing automation, targeting and optimisation, with clear accountability for outcomes, ROI and ROAS.
• Advanced digital analytics and optimisation capability, using tools such as Adobe Analytics (UTM), Google Tag Manager and robust campaign tracking to drive evidence-based decision-making and continuous improvement.
• Strong experience managing and optimising customer-facing digital channels and journeys, including lead-generation and service journeys, with a clear focus on UX, accessibility, SEO/AIO, compliance and conversion.
• Solid experience owning, integrating and evolving Mar Tech ecosystems, including CRM/CDP, marketing automation and paid media platforms, working effectively with IT, data teams and external suppliers to implement and embed new technologies.
• Proven experience designing and delivering digital-first marketing strategies and roadmaps, translating organisational, contractual and operational needs into prioritised activity aligned to defined objectives, budgets and measurable outcomes.
• Demonstrated leadership of digital and creative specialists, including upskilling, building capability, embedding best practice and raising organisational digital maturity, alongside a strong working knowledge of GDPR, consent management and digital governance in regulated or commissioned environments. Desirable
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