Growth Marketing Manager

ABOUT THE ROLE

We are hiring a Growth Manager to design, run, and continuously improve the growth engine of our agency. This is not a traditional marketing manager role.

We are looking for someone who can combine strategy, analytics, project management, vendor accountability, creative direction, and measurable growth leadership. The position is full‑time, salaried, with a comprehensive benefits package and a supportive office environment.

As Growth Manager you will:

• Build and optimize marketing, lead generation, and recruiting funnels.
• Own campaign planning, project management, marketing analytics, and performance reporting.
• Lead our Marketing Specialist / AI Content Specialist and manage internal or outsourced SEO, paid advertising, web/CRO, and project specialists.
• Drive accountability, prioritization, vendor performance, and measurable growth across consumer, advisor recruiting, partner, event, and group travel marketing initiatives.

• Design and improve marketing funnels, lead generation systems, advisor recruiting campaigns, lifecycle marketing, and CRM‑driven nurture strategies.
• Identify growth opportunities and implement scalable solutions that improve lead quality, conversion, retention, and marketing ROI.

• Own the marketing calendar, campaign roadmap, promotional planning, workback timelines, and project management process.
• Ensure campaigns are completed accurately, on time, and aligned with company priorities.
• Manage SEO, paid media, web/CRO, development, media, and specialized project vendors.
• Hold external partners accountable for clear deliverables, useful reporting, and measurable performance.

• Direct messaging, campaign priorities, content strategy, and brand standards.
• Lead and support the Marketing Specialist / AI Content Specialist, who performs much of the creative and production work.

• Build and maintain reporting around lead generation, campaign performance, email results, paid media, organic performance, conversion, recruiting funnel performance, and marketing ROI.
• Provide leadership with actionable insights, not just reports.

• A strategic growth thinker who can also manage details and deadlines.
• Highly analytical, organized, and performance‑oriented.
• Comfortable managing vendors, creative contributors, executives, and cross‑functional priorities.
• Strong at translating business goals into marketing systems and measurable campaigns.
• Proactive, independent, solutions‑focused, and accountable for results.

• 5+ years in marketing, growth marketing, demand generation, digital marketing, revenue operations, or related leadership roles.
• Proven ability to develop and manage marketing strategies that support measurable business growth.
• Strong experience managing projects, campaigns, deadlines, vendors, and cross‑functional priorities.
• Experience managing direct reports, creative contributors, vendors, agencies, or contractors.
• Strong understanding of lead generation, marketing funnels, CRM/lifecycle marketing, email marketing, paid media, SEO, website conversion, and marketing analytics.
• Experience with marketing automation, CRM systems, email platforms, analytics dashboards, and AI‑assisted marketing tools preferred.
• Strong analytical, critical thinking, and problem‑solving skills.
• Excellent communication, leadership, writing, and organizational ability.
• High attention to detail and strong execution standards.
• Ability to operate independently, take ownership, and drive accountability without waiting for direction.
• Experience with event marketing, partner promotions, co‑op marketing, travel, hospitality, luxury services, or relationship‑based sales environments is a bonus.
• Bachelor’s degree or equivalent experience preferred.
• Must be able to meet physical requirements as outlined in the Essential Functions.

• Successful completion of a background check is required.