Local Event Producer & Promoter; freelance

About the Role

As a Freelance Local Producer you’ll join a global network of entrepreneurial community builders and taste makers, collaborating and learning from peers while shaping the cultural landscape in your city. Producers have strong business instincts, cultural fluency, and deep local networks that they can activate. This independent role is designed for self‑starters who want meaningful ownership over how Sofar shows up in their local community.

The role encompasses event planning and curation, marketing and promotion, and event execution, with support from Sofar’s Global Communities team and access to training, resources, and opportunities to connect with other creators worldwide.

• Strengthen Sofar’s brand in your local community, promoting and selling tickets in your city with self‑directed local marketing tactics.
• Create a vision and build and execute your city’s strategy, including number of monthly shows, neighborhoods, and show theme ideas.
• Lead curation and booking for experiences in your city with the highest‑quality, diverse set of artists and venues, continuing to grow our networks as needed.
• Own the staffing and quality of shows in your local market, working to ensure magical experiences rooted in hospitality.
• Manage your city’s financial performance, ensuring financial success and health of every event.
• Build relationships with local businesses to drive sales of sponsor ships and private events.
• Identify and build relationships with local organizations with like‑minded audiences to broaden reach and co‑promote shows.
• Collaborate with other local leaders to generate buzz and amplify Sofar’s brand awareness.
• Support Sofar’s Business Partnerships and Global Communities teams by ensuring high‑quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brand.

• You have deep connections to your local scene and an active role in building that community.
• You have 3–5 years of experience in live event curation, production, and promotions.
• You have experience selling event sponsor ships or marketing activations, preferably in the live events or experiential marketing space.
• You’re confident pitching ideas and event concepts to potential sponsors and have a track record of closing partnership deals.
• You have a strong pulse on your city, the unique nature of each neighborhood, and where people like to spend their free time.
• You’re a natural connector and excel at building relationships with diverse, community‑driven organizations, media partners, or local businesses that add strategic and financial value to your vertical’s growth.
• You understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows.
• You take pride in your work and approach every opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests.
• You have exceptional time‑management skills and are a clear communicator.
• You can work autonomously, but understand the importance of remaining connected to the broader organization.

Our Producers earn commission‑based pay on a per‑show basis. Compensation varies based on ticket prices, show volume, and event performance, with ranges from $100 to $5,000 a month. Typical per‑event commission is $100–$500+.

Some cities may already have active Producers or multiple roles available; you must be comfortable working alongside other Producers and collaborating as part of a shared market, especially in larger cities with multiple neighborhoods or vertical expansion opportunities. You will lead locally while accessing global resources, training, and support from the Sofar team.