Marketing Manager

The Marketing Manager is responsible for marketing functions and assisting with the development and implementation of strategies for Lane Automotive product lines and Motor State Distributing. This role works cross-functionally across the organization to achieve efficient, cost-effective objectives that drive sales, profit, growth, and alignment across our dealer and vendor network.

Reports to:

Vice President of Marketing

The position supervises others and requires accountability for direct reports.

• Assist with planning, developing, and executing all Lane Automotive initiatives.
• Develop and maintain a twelve-month calendar of all Marketing initiatives, including advertising, co-op, and social media for all Lane Automotive brands.
• Participate in developing and maintaining Marketing and Sales goals.
• Secure and maintain relationships within the organization and with our industry partners.
• Serve as the point of contact for all vendors and partners involved in marketing campaigns, including customers, suppliers, and media partners.
• Review industry trade publications and news outlets for competitive information, innovative/creative ad content, and technologies.
• Create and monitor reports to measure performance.
• Conduct market research to identify trends, customer needs, and growth opportunities.
• Oversee all co-op advertising budgets to ensure profitability and deliverables that meet partner expectations.
• Manage and execute paid and organic digital media campaigns/strategies, including social media, Pay Per Click (PPC), brand websites, email marketing, and Search Engine Optimization (SEO) initiatives to enhance awareness of Lane Automotive's family of brands, drive traffic, and establish a unique brand identity.
• Create and maintain a digital media calendar in collaboration with the Creative Team.
• Work with internal and external teams to ensure media (photography, video, copy) is completed promptly and to a high standard.
• Monitor private brand websites by conducting regular SEO audits, recommending and implementing optimizations, and making timely website updates in coordination with internal and external teams.
• Analyze and report on campaign performance, providing insights for future optimization.
• Monitor own work to ensure quality, apply feedback to improve performance, and identify opportunities to enhance and promote quality.
• Attend industry events (Company Events, Trade Shows, and Motorsports Events) as a strong brand representative.
• Conduct employee performance evaluations, issue disciplinary action, and consistently enforce company policies as outlined in the employee handbook.
• Develop and grow team (direct reports) by setting clear, achievable performance goals and offering actionable feedback to support Team Members' career growth and improve overall productivity. This role requires this leader to:
  Develop talent, not just manage tasks, creating a supportive and high performing environment.
• Work in a team environment.
• Promote and maintain a clean, safe work environment by adhering to procedures, policies, training, and regulations.
• Ensure established policies and procedures are followed.
• Participate in continuous improvement project team activities.
• Assist with talent and workforce planning.
• Other duties as assigned.

• Bachelor’s degree in marketing, communication, or a related field.
• 5-7+ years of experience in marketing and/or sales experience with a working knowledge of the automotive aftermarket industry.
• Demonstrated leadership activity in similar roles or organizations.
• Knowledge of email marketing platforms such as Mailchimp, Constant Contact, or similar.
• Experience with digital media platforms, including Google Ads, Facebook Ads Manager, and You Tube Ads.
• Experience managing social media platforms, including Linked In, Facebook, Twitter, Instagram, and You Tube.
• Experience in digital media and traditional media buying is a plus.
• Experience working with SEO management software/tools is a plus.
• Experience with project management tools.

• Excellent organization skills and detail-oriented with exceptional critical…