In-House Trainer

Lead Digital Marketing Strategist Company Overview:

• Classy Llama was founded in 2007 and we provide an expert platform and data integration that helps commerce organizations grow.
• We deliver rock-solid solutions to industrial B2B companies in verticals like automotive, manufacturing, parts, materials, and customizable products.
• We only succeed when we help our clients succeed.

• The Lead Digital Marketing Strategist is the ultimate "pocket knife" for Classy Llama’s Digital Marketing (DMK) team—an experienced digital marketing generalist who synthesizes multiple marketing disciplines to drive cohesive business outcomes.
• While this role requires broad expertise across the digital marketing landscape, it carries a stronger emphasis on paid media strategy and performance marketing, particularly PPC.
• This individual should be equally comfortable discussing high-level business objectives with executive stakeholders and diving into campaign performance data to identify growth opportunities.
• This role is not designed for a micro-specialist; it requires an individual with exceptional business discernment who can look at the big picture, analyze complex challenges, develop strategic recommendations, and understand the downstream business impact of tactical decisions.
• As Classy Llama scales rapidly with heavy full-suite B2B and B2C clients, this role serves as the crucial day-to-day strategic anchor for tier-one accounts.
• You will own autonomous decision‑making and problem‑solving, operating with a high level of risk tolerance.
• Instead of escalating problems to leadership, you will evaluate the pros, cons, and bottom‑line impacts to deliver executive‑ready solutions.
• Beyond strategy and execution, this role serves as a key client‑facing leader.
• Success requires a highly personable, engaging, and confident communicator who can build trust quickly, facilitate productive conversations, and guide clients through complex marketing decisions.

• Autonomous Account Ownership:
  Act as the primary strategic decision‑maker across complex B2B and B2C digital marketing client accounts, steering account health confidently without requiring day‑to‑day validation.

• Independently diagnose account bottlenecks, client friction, or campaign drops, formulating and executing clear solutions rather than asking "what should we do?".

• Synthesize insights across SEO, design, email, paid media, and web layouts to build cohesive, high‑impact multi‑channel retainers and large‑scale projects.
• Serve as the authoritative, consultative voice on major accounts, guiding clients through high‑risk strategic choices, launch timelines, and complex catalog requirements.

• Map internal team skill densities against account requirements, working in tandem with the leadership team and People Team to ensure proper account staffing and team skill progression.
• Protect the client’s first experience during handoffs, kickoffs, and complex e‑commerce launches to ensure seamless long‑term retention and trust.

• Manage the internal team relations, task management and future planning to efficiently and effectively complete e‑commerce solutions to ensure seamless long‑term retention and trust. Required Skills, Abilities and Characteristics:
  Technical
  
  Skills:
  
  Broad Digital Marketing Mastery: A strong understanding across core digital marketing disciplines, including SEO, PPC, paid social, content strategy, email marketing, analytics, website optimization, and marketing automation.
• This role requires a strategic generalist capable of connecting efforts across channels to achieve business outcomes.

• Demonstrated experience leading and optimizing PPC and paid media strategies.
• While the role spans multiple marketing disciplines, paid search and performance marketing should be a…