Digital Marketer

The Digital Marketer is a hands-on creative role focused on content creation, brand voice development, and storytelling
. This position is ideal for someone who loves capturing real moments, turning them into compelling visual content, and shaping how a brand shows up across digital platforms.

You will be responsible for creating, managing, and evolving our brand presence through video, photography, design, social media, and email marketing
. Acting as a bridge between our company and the community, you’ll help define our voice, grow engagement, and ensure consistent messaging across all channels—online and offline.

Brand Voice & Strategy

• Develop and maintain a clear, consistent brand voice across all platforms
• Translate company values, culture, and initiatives into engaging, on-brand content
• Collaborate with internal teams to ensure messaging alignment across marketing and internal communications

Content Creation & Media Production

• Video Capture & Editing (Primary Focus):
• Capture short-form and long-form video content for social media, email campaigns, and marketing initiatives
• Edit videos using Adobe Premiere Pro and After Effects for platforms such as Instagram, You Tube, Linked In, and Facebook
• Photography & Visual Assets:
• Capture and edit photography for social media, campaigns, portfolios, and internal use
• Create platform-specific graphics and visual assets that align with brand standards

Social Media Management

• Develop and execute a consistent posting schedule and content calendar
• Write captions and copy that reflect brand voice and drive engagement
• Engage with the community through comments, messages, and interactions on an ongoing basis
• Monitor performance and adapt content based on engagement and trends

Email Marketing

• Develop, write, design, and implement email marketing campaigns
• Build and manage email templates that align with brand voice and visual identity
• Coordinate campaign timing, messaging, and calls-to-action

Marketing Systems and Funnel Development

• Develop and manage marketing funnels that guide prospective customers through engagement, conversion, and sales
• Coordinate contentto support each stage of the customer journey
• Monitor and analyze funnel performance, including conversion rates, engagement, and lead quality, and implement improvements based on data
• Identify, evaluate, and recommend marketing platforms, tools, and systems that support more effective campaign execution, funnel management, automation, and measurement
• Design, build, and maintain CRM and marketing database systems, and define and refine ICPs and customer profiles
• Perform data management to ensure the accuracy, consistency, and integrity of marketing data.
• Coordinate and manage collaborations with influencers, partners, and brands
• Assist with outreach, content planning, and execution for partnerships
• Ensure collaborations align with brand voice and visual standards

Safety

• Follow all OSHA regulations that pertain to your job
• Report any work hazards to your supervisor or manager immediately
• Use personal protective equipment (PPE) as needed for activities that will be assigned to you
• Participate in all safety protocols and procedures training that are relevant to your position
• Report and document all work related job injuries and accidents on Rexius provided form
• Attend and participate in annual safety training

Knowledge/Skills/Abilities:

• Ability to embrace and meet our standards of Excellence – REI

Reliability

• Doing what we are expected to do
• Being honest and accountable for our actions
• Being on time and on task
• Always doing what we say we will

Effort

• Working hard and consistent
• Committed to doing our jobs extremely well

Integrity

• Honesty and transparency
• Communication professionally and respectfully
• Acting in the best interest of others
• Choosing the right thing over the easy thing
• Knowledge of English composition, grammar, spelling, and punctuation.
• Skilled in the use of standard office equipment including: telephones, calculators, copiers, fax, computers, and computer software (MS Excel, Word, Customer Management Software).
• Proficiency in Adobe Creative Suite, including Premiere Pro, After Effects, Illustrator, Photoshop, and Lightroom…