Assistant Store Manager First Retail Leader

About Our Company

At Lids Sports Group, we don’t just sell hats — we fuel fandom. As the largest licensed sports retailer in North America, we bring sports, fashion, and culture together in more than 1,300 stores nationwide. Headquartered in Indianapolis, Indiana, Lids delivers premium, fan-driven products and unforgettable retail experiences.

Assistant Store Manager

At Lids, our Assistant Store Managers are the heart and soul of the brand. These cap experts strive to foster passion for sporting and fashion goods by meeting customer needs while ensuring all areas of the store are engaged. Assistant Store Managers are accountable for every aspect of the retail store performance, including achieving key results, creating a fun and inclusive environment for their team, and delivering exceptional customer service by offering their expertise on Lids’ products and services.

• Act as Manager on duty for employee scheduling issues, customer complaints, etc. when Store Manager is not present.
• Manage store associates through LIDS Training Programs, goal setting for sales and tasks, and regular follow‑up when Store Manager is not present.
• Administer progressive steps of discipline, including verbal and written warning, in the absence of the Store Manager.
• Engage team members by creating a fun and productive environment, helping them understand how their work supports company objectives and the store’s success.
• Contribute to a respectful and inclusive team environment by establishing supportive relationships and adhering to Lids Brand Standards.
• Responsible for scheduling and staffing the store, including calling associates to work during unexpected peaks when the Store Manager is not present.
• Participate in LIDS Training Programs, adhere to set goals for sales and tasks, and conduct regular follow‑up.
• Assist in recruiting and training store personnel on proper store operations and procedures.
• Encourage store associates’ direct compliance with established company policies, procedures, and guidelines, including safekeeping of inventory, funds, and property.
• Other duties as assigned.

• Lead, execute, and assist Lids selling strategy to achieve key performance indicators (KPIs), sales targets, and deliver exceptional customer service.
• Resolve customer feedback and address issues in the moment, including escalations, urgent requests, and “make it right” for customers.
• Ensure every customer is offered the opportunity to participate in Lids membership programs or special in‑store offers when live in-store through employee education.
• Adhere to current visual guidelines that include proper merchandising, signage, and store cleanliness.
• Maintain a professional appearance consistent with Company Dress Code Policy.

• Execute operations‑focused company‑level directives, promotions, and initiatives from Lids HQ.
• Understand and adhere to Policies & Procedures Manual to maintain a safe work environment.
• Maintain store technology and equipment – MPOS, Lids Custom, etc. – by conducting daily audits, verifying functionality, facilitating updates and maintenance, or ordering repair as needed.
• Maintain store facilities, supplies, and services by executing service requests, assessing maintenance or repair needs, placing repair work orders, or replenishing store supplies.
• Effectively manage cash, including accurate opening and closing of the till, using counterfeit protection practices, and consistent bank drops.
• Effectively prepare store for inventory audits and support in performing them as needed to confirm inventory accuracy.
• Open and close the store as required following the procedures per the Operations P&P Manual.

• Protect Company assets within guidelines of LIDS Retail policies.
• Assist in preparation of store work schedules that provide proper coverage and are within Company guidelines for wage control.
• Follow all policies to accurately manage store inventory, including receiving, transferring, completing price changes, and conducting product counts.
• Strategically organize the backroom to maximize…