Dean of Enrollment Management

POSITION TITLE:

Dean of Enrollment Management

REPORTS TO:

President

POSITION SUMMARY:

Provides the strategic direction and leadership for the Admissions Department and implementation of a forward-thinking, results-oriented recruitment plan that aligns with institutional priorities. This position will lead a highly-collaborative, data-informed effort to achieve recruitment goals and serve as a collaborative partner with other departments in retention efforts to ensure the College maximizes enrollment and improves graduation rates in accordance with institutional needs.

ESSENTIAL FUNCTIONS:

* Develop and implement annually, recruitment and admission goals and strategies for the College that ensure comprehensive and effective efforts; including local, national and international prospective students.

* Develop and set strategy related to visit programming including but not limited to open house, daily visits, off-campus receptions, scholarship competition days, etc.

* Provide and implement strategy for prospective student outreach and follow-up for feeder schools and community agencies; design and implement a tracking and evaluation system to evaluate the progress of students from their recruitment through enrollment.

* Work strategically with Marketing to ensure the development of distinct and comprehensive recruitment, outreach, and other related materials and messages including undergraduate an enrollment marketing strategy: print, email, social media content and other mediums.

* Analyze internal and external recruitment, admission, and retention market data to adjust quickly to changing College and enrollment needs and trends.

* Provide leadership, guidance, and coordinate training for admissions staff in recruitment efforts.

* Create reports and make recommendations as needed to the President, President's Council, and Board regarding all recruitment activities and strategies.

* Determine admissions policies and procedures that remain compliant under all legal regulations and accreditation guidelines.

* Ensure efficient and effective processes and the use of Salesforce (CRM) including data integrity.

* Oversee the management of the Admissions Department budget.

* Ensure admissions policies/procedures are within National Association for College Admissions Counselors "good practices" guidelines.

* Serves as a liaison with offices across campus with regard to all undergraduate Admissions communications, decisions, functions, and operation.

ADDITIONAL

DUTIES AND RESPONSIBILITIES:

* Serve on college-wide committees as requested.

* Advise, create reports and make presentations to the Admissions and Marketing Trustee Committee and Board of Trustees as requested by the President.

* Contributes to preparation of internal, state and federal government reports as required and requested.

SUPERVISORY REQUIREMENTS:

Manage and supervise Admissions Department staff. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance: rewarding and disciplining employees; addressing complaints and resolving problems.

EDUCATION:

Essential:
Bachelor's degree from an accredited four-year college or university

Desirable:
Master's degree

EXPERIENCE:

Essential:
Three to five years in admissions with two years as an assistant or associate director/dean.

Desirable:
Five to 10 years in admissions with at least three years as a director/dean or associate/assistant director/dean of Admissions.

LICENSES/CERTIFICATIONS:

None required

KNOWLEDGE, SKILLS, ABILITIES:

* Radically imaginative and forward thinking

* Ability to multi-task and manage multiple and competing priorities

* Ability to effectively interact with diverse populations

* Excellent interpersonal and organizational skills

* Ability to communicate effectively both oral and written

* Strong supervisory and leadership skills, and high emotional intelligence

* Exceptional judgment, and attention to detail

* Advanced understanding of enrollment and broader higher education trends

* Solid skills in Microsoft Office applications, database management, and electronic mail

* Knowledge of NACAC admissions "good practices" policies

*…