Marketing Manager

Reports to: Director, Marketing and Communications

Classification: Exempt

Location: Evanston, IL

This position is designated as Hybrid - Fully Flexible and expected to work from our world headquarters office once per month to several times a week. The specific days in the office are determined by managers based on business requirements. Rotary is under the jurisdiction of Illinois employment laws; we require all employees to live within reasonable daily commuting distance to Evanston.

Organization Overview

Rotary is a membership organization that unites people from all continents and cultures who take action to deliver real, long-term solutions to pressing issues facing our communities and the world. Each year, Rotary members expand their networks, build lasting relationships, and invest more than $300 million and 16 million volunteer hours to improve lives and create positive change in the world.

In exchange for hard work and dedication in support of Rotary’s clubs, members and other participants, and their humanitarian service projects, our employees receive competitive salaries, flexible schedules, comprehensive benefits, and job enrichment. To learn more, visit http://www.rotary.org .

Rotary’s Commitment to Belonging

At Rotary, we foster a welcoming environment where all employees are valued and empowered. We are dedicated to creating meaningful opportunities and supporting the growth and well-being of our team. Join us in building a world where everyone can unite, take action, and create lasting change.

This position will take a leading role in Rotary International’s efforts to further develop and implement Rotary brand strategies, and increase awareness and understanding among the general public, prospective members, and Rotarians. The position serves as a key advisor on RI’s marketing strategy by developing and helping to execute the strategies and tactics to promote Rotary to the external public. Additionally, this position will provide guidance and direction on Rotary’s internal marketing and social media strategies.

• Bachelor’s degree or equivalent experience in marketing communications.
• Excellent marketing communications skills and experience
• Experience in brand development and implementation
• 10 years of experience in marketing with 3-5 years in a management position
• Experience using social media as a marketing tool
• Effective administrative and relational skills
• Strong written and verbal and presentation skills
• Ability to manage multiple priorities.
• Non-English language skills or cross-cultural experience strongly desired.
• Computer literacy necessary; knowledge of Microsoft software suite essential.
• Understanding of digital communications, video production and publications.
• Must be self-organized and detail-minded.

• Written and oral communication; ability to clearly and confidently communicate to executive management, senior leadership, project stakeholders, others, across diverse cultures.
• Gathering and incorporating market research insights into marketing strategies
• Planning strategic marketing plans that drive marketing objectives and increase organizational awareness and understanding.
• Conceptualizing and integrating brand messaging
• Using digital and social media tools, including email campaigns, and paid media to drive global marketing and public relations.
• Motivating and engaging team members;
• Seeing the big picture while working collaboratively across the organization;

• Coordinating efforts to build a strong Rotary brand worldwide by directing efforts to implement the branding strategy for the organization. This includes:
  • Coordinating implementation of brand strategies and using existing research to develop brand summary…