Director of Marketing

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Full Time Staff Evanston, IL, US

Salary Range: $70,000.00 To $80,000.00 Annually

Position Summary:

The Director of Marketing works closely with colleagues and leaders across the institution to build brand awareness and drive engagement, enrollment, and donations for the seminary. This position will have a particular focus on expanding the seminary's digital marketing efforts, contributing digital expertise to a comprehensive and integrated marketing and communications plan developed for a wide range of audiences. The director is responsible for coordinating and implementing the seminary's online communication efforts including web content, social media, digital advertising, and email marketing as well as supporting other areas of communications and marketing such as design, printed collateral, and strategic projects across the institution.

They have a passion for and understanding of the mission of the Garrett Seminary and the goals of its programs, and they assist Garrett in prioritizing the goals of the current Strategic Plan. A data-informed and interculturally fluent approach is essential as the marketing team develops a segmented engagement plan that serves multiple areas of the institution.

Qualifications required:

• Minimum of a bachelor’s degree required. Degree in marketing and/or communications is preferred
• Minimum of four years of experience with a track record of successful marketing campaigns
• Excellent organizational skills with the ability to manage multiple projects and collaborate with multiple departments
• Advanced knowledge of Microsoft Office; and Content Management Systems (CMS), website optimization and analytics, and social media
• Quality writing, communication, and editing skills are required
• Experience with graphic design and web design that drives lead generation and conversion
• Understanding of higher education, in particular theological education
• Understanding of Christian/denominational life and trends across U.S. and global religious contexts
• Understand the seminary’s mission and the office’s role to support it
• Capable of working on both PC and Mac interfaces
• Experience in database and report writing (CSS)
• Photography and/or videography experience

Technology platforms and systems used:

• Website:
  Wordpress and Elementor
• Email marketing and automation:
  Constant contact
• Digital advertising:
  Google Ads, Meta Ads Manager, Linked In Campaign manager, and You Tube
• Analytics and reporting:
  Google Analytics 4
• Project and campaign management:
  Air Table and Microsoft Planner
• Content creation:
  Canva and Adobe Creative Cloud
• Collaboration and file management:
  Microsoft 365 and Share Point

Essential functions and responsibilities:

Strategy and Branding

• Collaborate with the AVP for Communications in the development of a strategic marketing and communications plan to support the seminary’s mission, goals, and objectives. Align strategies and tactics with Garrett’s institutional mission, enrollment goals, fundraising priorities, and strategic initiatives.
• Development of an annual Marketing Plan that is presented to the VP for Enrollment and the Enrollment, Marketing, and Innovation Committee of the Board of Trustees.
• Generate clear annual metric goals that align with Strategic Plan priorities and revenue targets. Align strategy with these outcomes.
• Develop a dynamic audience segmentation rhythm that guides marketing strategy leading to core outcomes.
• Create dashboards and reports that communicate marketing performance to institutional leaders.
• Maintain consistent institutional messaging, visual identity, and brand standards across…