Director, Marketing & Advertising

We are located approximately 20 miles north of Boston and parking is free. We are also accessible by commuter rail on the Newburyport/Rockport line. Come and explore Endicott's seaside locale where employees are an important part of the bustling campus community!

Working under general supervision of the Assistant Vice President, Communications & Marketing, the Director of Marketing & Advertising serves as a strategic leader within College Communications & Marketing (CCM) and is a key marketing partner to academic and enrollment leaders across Endicott College. The Director develops integrated marketing and advertising strategies that strengthen Endicott’s market position, increase visibility of its undergraduate and graduate academic offerings, and advance institutional enrollment and auxiliary revenue goals.

The Director will lead Endicott’s overarching advertising strategy across digital and traditional channels, ensuring investments are informed by institutional priorities, market conditions, data, and defined measures of success. Another primary responsibility is establishing the strategic foundation for how the College brings its programs to market, including positioning frameworks, audience strategies, value propositions, and campaign plans across advertising, web, print, digital, recruitment communications, and content.

Working closely with the Brand Manager, Undergraduate Admission, the Director of Admission Communication, and the Assistant Vice President of Graduate Enrollment, the Director will help steward undergraduate and graduate enrollment marketing and lead major marketing initiatives from strategy through implementation and assessment.

Endicott College is a vibrant community located on Boston's North Shore, with a beautiful oceanfront campus in Beverly, Massachusetts. We’re known for combining academic excellence with hands‑on learning, and we take pride in fostering a supportive environment for both students and employees.

Working at Endicott means joining a close‑knit campus community where your contributions matter and where collaboration, creativity, and professional growth are valued.

To learn more about our employee benefits .

• Develop and lead annual and long‑term marketing strategies that advance College priorities, including enrollment, institutional visibility, engagement, and revenue growth.
• Serve as a primary marketing partner to leaders across the College, helping identify marketing opportunities, define audiences and objectives, and determine the appropriate strategies and resources to achieve them.
• Translate institutional goals into actionable marketing plans that establish audiences, positioning, messaging, channels, investment, timelines, and measures of success.
• Lead marketing strategy for major College initiatives and emerging priorities, bringing together advertising, brand, creative, content, web, social media, and communications as appropriate.
• Evaluate marketing requests and opportunities against institutional priorities, audience needs, revenue or enrollment potential, available resources, and expected impact.
• Monitor market conditions, audience behavior, competitive activity, and marketing trends to identify opportunities and inform College marketing strategy.

• Lead Endicott’s advertising strategy across digital and traditional channels, partnering with an external agency on paid search, paid social, and digital display while directly overseeing out‑of‑home, print, broadcast, and other advertising opportunities.
• Manage advertising agencies, media partners, vendors, and other external…