Senior Brand Director, Kerrygold

Job Title:

Senior Director of Brand Marketing Function:
Ornua Foods North America, Marketing

Reports to:

Chief Marketing Officer, Americas

Location:

Evanston, Illinois Position Type:
Full-Time

Schedule:

Standard business hours

Direct Reports:
Brand Marketing and Innovation leaders

Ornua (meaning “new gold”) is Ireland’s largest exporter of Irish dairy products, proudly bringing the unique taste of Irish dairy to the world since 1961.Are you an experienced brand and innovation leader ready to shape the growth of Kerrygold and the Ornua Foods North America portfolio?

Ornua is seeking a Senior Director of Brand Marketing to lead its brand marketing and innovation teams and turn consumer opportunities into profitable, sustainable growth.

WHY THIS ROLE IS VALUABLEReporting to the Chief Marketing Officer, Americas, the Senior Director of Brand Marketing has overall accountability for brand strategy, portfolio performance and the innovation agenda for Ornua Foods North America, with Kerrygold at its core. The role connects long-term brand building with near-term commercial results, owning brand and portfolio P&L performance, market share and brand equity.

This leader sets the annual and long-range growth agenda, directs marketing and innovation investment, and leads the Brand Marketing and Innovation leaders and their teams. Working with Sales, Finance, Insights, R&D, Supply Chain, PMO and global partners, the Senior Director makes strategic tradeoffs, aligns priorities and ensures that brand plans and the innovation pipeline deliver measurable business outcomes.

WHAT YOU WILL BE RESPONSIBLE FORStrategy

Brand Strategy Development:
Lead the development and implementation of comprehensive brand strategies to achieve annual and long-range business objectives. Define where the brand competes, how it wins, and how it scales across key categories, channels, and consumer opportunities.

Annual and Long-Range Planning:
Lead annual brand planning and support long-range strategic planning for the portfolio, translating business priorities into clear growth roadmaps, resource allocation choices, and measurable action plans.

Market, Consumer and Competitive Analysis:
Analyze category, shopper, consumer, customer, and competitive data to identify trends, market dynamics, unmet needs, and profitable growth opportunities. Translate insights into actionable strategies that strengthen brand relevance and commercial impact.

Portfolio Strategy and Lifecycle Management:
Develop and execute portfolio strategy, including product mix, innovation priorities, lifecycle management, packaging, assortment, and renovation opportunities.

Channel, Customer and Distribution Strategy:
Ensure brand strategy aligns with distribution, customer, channel, and expansion priorities. Partner with Sales and commercial teams to identify and prioritize growth opportunities across key customers, channels, and occasions.

LATAM Go-To-Market Strategy:  Develop the expansion play book on where to play and how to win with clear prioritization and sequencing of initiatives

Business ManagementP&L and Business Performance Ownership:
Own brand performance across revenue, margin, market share, growth objectives, and overall business health. Balance growth, profitability, brand equity, and long-term value creation.

Pricing, Packaging and Assortment Strategy:
Lead pricing, packaging, promotional, and assortment strategy in partnership with Finance, Sales, Category Management, and Customer teams. Ensure decisions support brand positioning, channel strategy, margin objectives, and consumer value perception.

Go-to-Market Strategy:
Lead go-to-market planning and sell-in of new products in collaboration with PMO, Marketing, Sales, Category, Finance, and Supply Chain.…