Generator Sales Specialist

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

VP, Regional Business Line Manager - Induction Motors__Your role and responsibilities

The Sales Support Specialist is responsible for supporting and expanding ABB’s generator business with Caterpillar in Lafayette, Indiana, while also providing technical and commercial support to the Motion High Power (MOHP) North America Sales team. This role serves as a key liaison between customers, sales, and the Generator Business Line, delivering application expertise, developing commercial solutions, and driving growth across the North American generator market.

The work model for the role is: remote within two hours of Layfette, Indiana.

Your role and responsibilities:

Caterpillar Account Support and Growth Serve as the primary sales support resource for the Caterpillar account in Lafayette, IN.Work as a link between ABB NAM, Global CAT teams and ABB Global account teams

Build strong customer relationships and identify opportunities to increase ABB’s market share.

Develop and deliver timely generator proposals that meet customer application requirements.

Provide business insights and recommendations to ABB leadership to support account growth and strategic initiatives.

Technical and Commercial Sales Support Support MOHP North America sales teams with technical expertise and commercial solutions for generator opportunities.

Evaluate customer requirements and recommend optimal generator solutions in collaboration with the Generator Business Line.

Participate in customer meetings, technical presentations, negotiations, and training activities.

Act as a subject matter expert for industrial generator applications and assist in resolving customer challenges.

Market Intelligence and Business Development Monitor North American generator market trends, customer needs, and competitive activity.

Analyze wins, losses, and market opportunities to improve ABB’s competitive position and sales effectiveness.

Contribute technical content, market insights, and risk assessment information to support business objectives and strategic planning.

Location and Travel Requirements Must reside within approximately two hours of Lafayette, Indiana.

Expected travel requirement: approximately 25%.Our Team Dynamics Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.

Qualifications for the role:

Associate’s or Bachelor’s degree in Engineering, Engineering Technology, or a related technical field; equivalent industry experience may be considered.

Minimum of 3–5 years of experience in sales, applications engineering, or technical support for industrial rotating equipment.

Preferred Qualifications:

Experience with industrial generators, motors, or other rotating electrical equipment.

Strong technical problem-solving and customer-facing skills.

Ability to communicate effectively with customers, sales teams, engineering teams, and leadership.

Experience developing technical proposals and commercial solutions.

Knowledge of industrial power generation applications and markets within North America.

More about usWe are global market leader in mission-critical high-power, high-performance motors, drives, generators, power conversion and packaged solutions. Every day, we make a difference for our customers by making their operations profitable, safe, and reliable.

What's in it for youWe want you to bring your full self to work—your ideas, your energy, your ambition. You’ll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.

ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities  qualified applicants will receive…