Senior Marketing Manager

We're looking for a hands-on B2B Marketing Manager to own and scale the programs that fill our pipeline. You will report to the VP of Life Sciences and take end-to-end ownership of demand generation, content creation, and field marketing. This role is an individual contributor with oversight of marketing agency partners, with a clear growth path as the function scales.

We sell complex, configured services to quality-focused, technical clients operating in a highly regulated environment, where purchases move through a non-linear process involving multiple personas. You should have a solid understanding of the clinical research ecosystem and know how to turn that complexity into campaigns and messaging that generate qualified pipeline- from new-logo acquisition through land-and-expand growth in existing accounts.

• Own multi-channel demand generation (email, paid, social, web) that generates and accelerates marketing-sourced pipeline
• Build and manage lead scoring, nurture sequences, and segmentation in Hub Spot — including modernizing the instance around its new Buying Group functionality — to drive clean handoffs to Sales
• Design and run ABM campaigns targeting priority pharma sponsors and CROs
• Extend demand generation beyond new-logo acquisition to land-and-expand — supporting cross-sell, upsell, and follow-on pursuit in existing accounts

• Own marketing reporting end to end; build, maintain, and improve dashboards that connect spend and activity to pipeline and revenue
• Track and monitor marketing performance; campaigns, channels, content, events, lead sources, lifecycle stages, attribution, and conversion to know what's working and why
• Present findings and translate data into recommendations that shape marketing and sales decisions, not just document activity

• Develop content that speaks credibly to a clinical research audience; case studies, blog posts, event promotions, sales collateral
• Build and maintain 20/20 Onsite's voice in the decentralized and hybrid trial conversation
• Own day-to-day management of company social media channels
• Own the company website strategy, structure, and content as the primary hub for messaging, thought leadership, and lead capture

• Own strategy and execution for industry events, conferences, and webinars — target list, messaging, logistics, and on-site presence
• Turn each event into an extended campaign with post-event nurture, lead follow-up, content repurposing, and performance reporting

• Partner with Sales throughout the full sales cycle building the materials, messaging, and campaigns that support closing active deals and pursuing follow-on and expansion projects
• Identify and help resolve the points in the sales process where a marketing gap is slowing or blocking a deal
• Serve as day-to-day point of contact for marketing agency partners including briefing, feedback, and approvals to keep work moving

• 4-6 years of B2B marketing experience within the clinical research ecosystem- pharma, CROs or trial sites- required
• Experience marketing into complex, multi-stakeholder B2B buying processes within a regulated or technical industry
• A track record of owning programs and driving measurable pipeline growth
• Data-first mindset with strong quantitative and analytical skills
• Comfortable executing across multiple channels- email, social, paid, content, and events
• Experience with Hub Spot and Salesforce; familiarity with Linked In Ads, Google Ads, and Zoominfo a plus
• Strong, clear writer who can translate complex clinical services into credible messaging for technical, expert audiences
• Highly organized and self-directed with strong project management instincts, you track deadlines, follow through, and communicate proactively
• Skilled in utilizing AI to develop workflows while maintaining accuracy, brand consistency and appropriate data security