Sr Marketing Manager- Member Acquisition Strategy

BECU is a financial institution serving 1.5 million members and managing over $30 billion in assets. Our philosophy focuses on people, not profits, and we are committed to serving members, communities, and employees.

The Target Pay Range for this position is $-$ annually. The full Pay Range is $99,900.00-$ annually.

• 401(k) Company Match up to 3% of your annual contribution.
• 4% annual contribution to your 401(k) by BECU.
• Medical, Dental, and Vision coverage (family contributions as well).
• PTO Program.
• Exchange Program.
• Tuition Reimbursement Program.
• BECU Cares volunteer time off and donation match.

You will shape how BECU grows, connects with communities, and delivers on its commitment to financial well‑being by developing strategies for new member acquisition. You will turn insights into action—designing and optimizing plans that attract and engage consumers and small businesses while driving sustainable, profitable growth.

• Shape Growth & Acquisition Strategy: design integrated customer acquisition strategies that align with growth, revenue, engagement, and profitability goals across products and channels.
• Drive Channel & Audience Strategy: define channel strategies and recommend target audiences, channel mix, and investment levels to maximize reach and effectiveness across digital and traditional platforms.
• Turn Insights into Actionable Plans: translate business goals into clear marketing plans, forecasts, and performance targets that guide execution and success.
• Forecasting & Performance Planning: lead forecasting efforts, membership planning, and projections—ensuring strategies are grounded in data and aligned with enterprise goals.
• Design Offer & Campaign Strategies: build and refine offer strategies and go‑to‑market approaches that resonate with member needs and drive measurable outcomes.
• Optimize Marketing Performance: analyze ROI, CAC, and channel performance to continuously improve effectiveness, making data‑driven adjustments and balancing key tradeoffs.
• Evaluate Market & Competitive Landscape: conduct competitive analysis and assess market trends, customer demand, and emerging opportunities to inform strategy.
• Collaborate Across Teams: partner with Product, Marketing, Analytics, Finance, and Operations to ensure strategies are integrated, scalable, and aligned to business objectives.
• Manage Budgets & Financial Performance: oversee marketing budgets, ensuring effective allocation, accurate tracking, and alignment with strategic priorities.
• Influence with Insights: deliver clear, compelling reporting and executive‑level presentations that guide leadership decisions and shape business direction.
• Lead & Mentor Others: foster a culture of innovation, accountability, and collaboration by mentoring team members and strengthening cross‑functional partnerships.
• Occasional travel throughout the year to Tukwila, WA office is required.

• The opportunity to shape how BECU attracts and serves new members.
• A dynamic role blending marketing strategy, analytics, and innovation.
• Exposure to senior leadership and the ability to influence key decisions.
• A collaborative, purpose‑driven environment focused on financial well‑being.
• Opportunities to mentor and grow high‑performing teams.
• Continuous development in data‑driven strategy, forecasting, and performance optimization.
• The ability to make a meaningful impact on both business outcomes and community success.

• Minimum Bachelor's degree in Marketing, Business Administration, Finance, Economics, Communications, or equivalent education‑related experience.
• Minimum 6+ years of experience in customer acquisition, strategy, marketing planning, analytics, or consulting roles.
• Acquisition marketing experience and demonstrated ability to develop and execute acquisition strategies that support growth, revenue, and profitability objectives.
• Excellent written and presentation skills, including presentation development and delivery.
• Demonstrated ability to lead and inspire cross‑functional collaboration, relationship building, influence, and negotiation.
• Analytical skills with experience…