Multimedia​/Digital Communications & Web Specialist

The City of Everett is accepting applications on an open/competitive basis for a Multimedia/Digital Communications & Web Specialist. The City is proud to be an Equal Opportunity Employer and encourages diverse and inclusive applicants.

Under the direction of the Communications Director or their designee, employees in this classification perform professional and technical functions that support the City of Everett’s multimedia and digital communications efforts.

• Coordinate and implement the planning and development of the City’s website design, technology infrastructure, and content changes.
• Manage front‑end content and design and back‑end administration within the content management system to ensure content aligns with City branding and style standards.
• Suggest where and how to incorporate new or redesigned multimedia elements into the City’s communications to attract users and improve the user experience.
• Ensure all content adheres to the City’s ADA accessibility plan and meets established accessibility standards and guidance.
• Provide onboarding, training, and ongoing collaborative support for departmental web managers, including guidance on website publishing standards, accessibility requirements, and effective use of the City’s content management system.
• Develop and produce publications, graphic design, photography, and video content to support communication and public engagement.

Website Maintenance and Management

• Manage the City’s website, updating pages, managing navigation and site structure, and publishing web content.
• Coordinate and support the implementation of the City’s ADA web accessibility plan, monitor compliance, and assist departmental web managers.
• Provide guidance and design expertise on look, feel, and navigation of websites; develop visuals and coordinate with internal or external resources.
• Collaborate with Communications and IT staff to support website functionality, improvements, and accessibility enhancements.
• Provide guidance to departments on best practices for visual content, digital publishing, and accessible web content.

Multimedia/Digital Communications

• Partner with departments to develop graphic design elements and publications supporting City communications and outreach.
• Develop video content, including streaming City meetings.
• Develop photographic, short‑form video, streaming, and other digital communications projects needed by the City.
• Ensure visual and digital communications materials align with the City’s established brand standards.
• Maintain organized media libraries for photography, graphics, and video assets used in City communications.

Communications Support

• Provide support for social media content creation, planning, and posting.
• Review materials to ensure consistency in branding and messaging.
• Perform related work and special projects as assigned.

Knowledge of:

• Website content management systems and web publishing practices (Civic Plus or other hosted CMS products are a plus).
• Web accessibility standards and guidelines (WCAG) and ADA compliance for digital content.
• Online content standards, digital communications tools, and multimedia publishing platforms.
• Social media content development practices.
• Design principles and publishing software, including InDesign, Photoshop, and Illustrator, needed to develop compelling and effective publications.

Skills and Ability to:

• Understand website architecture and planning for development and implementation.
• Manage website content and structure using a content management system.
• Plan, organize, and collaborate with others on multimedia and digital projects.
• Complete photography and video editing tasks for digital platforms.
• Develop creative visual content using Adobe Creative Suite and Canva.
• Demonstrate strong interpersonal skills and customer service orientation.
• Conduct or attend public meetings or hearings as required.
• Show good judgment in navigating policies and selecting new methods.
• Learn new digital platforms quickly.
• Write and communicate clearly.
• Work effectively with interruptions.
• Meet schedules and timelines.
• Learn and adapt to rapidly…