Director, Mixed Methods UX Researcher; Brands

Overview

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

• Lead and execute large-scale, mixed-methods UX research initiatives to inform product vision, strategy, and design decisions across multiple brands.
• Develop and drive research roadmaps, ensuring alignment between business goals, customer needs, and technical feasibility.
• Mentor, inspire, and manage a team of UX researchers from both Qualitative and Mixed Methods backgrounds, fostering a culture of evidence-based decision making and continuous improvement.
• Collaborate with cross-functional partners, synthesizing qualitative and quantitative insights to shape product development and innovation.
• Champion best practices for integrating AI-driven systems, tools, or workflows and applying AI/ML concepts to real world products.
• Advocate for the voice of the customer at the organizational level, ensuring that UX research impacts product strategy and execution.
• Represent the Research organization internally and externally, contributing thought leadership to the industry.

• Bachelor’s degree in Human-Computer Interaction, Psychology, Sociology, a related field, or equivalent professional experience.
• 10+ years of relevant professional UX research experience, including both qualitative and quantitative methods.
• Proven leadership in designing and delivering research for complex products and services at scale, with demonstrated domain expertise.
• Demonstrated ability to lead teams, set research strategy, and influence product direction across multiple business units or domains.
• Familiarity with AI-driven systems, tools, or workflows and applying AI/ML concepts to real world products.
• Experience in cross-cultural research or globalization of products and brands.

• Advanced degree in a relevant field.
• Robust knowledge and expertise connecting attitudinal and behavioral data to uncover deep customer needs and inform brand positioning.
• Familiarity with brand tracking, market segmentation, and affinity modeling, either hands on or working in collaboration.
• Experience operating global research programs at scale and architecting robust research frameworks that drive business impact.
• Expertise in integrating AI/ML-enabled research methodologies and safely incorporating new technologies into research practice.
• History of driving operational excellence and data-driven decision making in ambiguous, fast-paced environments.
• Demonstrated experience taking products from concept to scaled adoption.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request link.

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