VP Sales - WalMart & Club

VP Sales - Wal Mart & Club

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a “roll up your sleeves and get the job done” mindset, ensuring self‑strollers, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

The Vice President of Sales, Walmart & Club serves as a senior commercial leader responsible for driving sustainable, profitable growth across Walmart U.S. and Club channels (Sam’s Club, Costco, & BJ’s). This leadership role oversees all aspects of sales strategy, business development, customer relationship management, and commercial execution in partnership with our Commercial Strategy Team – ensuring alignment with the company’s broader North America growth agenda.

• Develop and execute short‑and long‑range commercial strategies that drive revenue, share, and profitability across Walmart and Club channels.
• Define the customer growth roadmap – including joint business planning, pricing, assortment, shelving, omnichannel, and demand generation strategies that convert consumer interest into sales.
• Partner cross‑functionally with Marketing, Commercial Strategy, Supply Chain, Finance, and other teams to unlock new growth opportunities.
• Champion a solutions‑driven mindset that combines data‑driven insights, consumer understanding, and customer collaboration to deliver breakthrough results.
• Partner with Marketing and Shopper teams to translate brand activations, innovation launches, and promotional plans into consumer demand drivers that strengthen retailer performance.

• Serve as the primary senior relationship owner with Walmart and Club executive teams, cultivating trusted, strategic partnerships that advance mutual growth objectives.
• Lead Joint Business Planning (JBP) to align on category strategies, innovation launches, and omnichannel demand generation initiatives that build household penetration and repeat purchase.
• Oversee customer negotiations, ensuring excellence in trade management, pricing strategy, and ROI optimization.
• Drive digital commerce and retail media initiatives that connect consumer engagement to conversion at , Sam’, and other club platforms.

• Oversee forecasting, demand planning, and revenue tracking to ensure alignment between consumer‑driven demand signals and internal business goals.
• Leverage data and advanced analytics to identify emerging consumer and shopper trends, diagnose challenges, and inform commercial decisions.
• Establish performance metrics and governance processes to ensure disciplined execution across the Walmart & Club team.
• Collaborate with Revenue Growth Management to optimize price‑pack architecture, ensuring competitiveness across channels and responsiveness to consumer demand shifts.

• Build, coach, and inspire a high‑performing sales team – developing successors, elevating capabilities, and fostering a culture of accountability and collaboration.
• Promote diversity of thought, inclusion, and continuous development within the Walmart & Club team.
• Champion BIC’s values and culture of integrity, solutions‑driven mindset, and transformation.
• Partner with internal stakeholders to ensure resource allocation aligns with strategic priorities and growth opportunities.

• Bachelor’s degree in Business, Marketing, or related field required; MBA preferred.

• Minimum 10‑15 years of progressive sales leadership within the CPG industry, with at least 5 years managing major retail accounts at the executive level.

• Proven success leading the Walmart or Club customer business – strong understanding of retail systems, replenishment, modular management, and omnichannel execution.
• Demonstrated ability to…