Deputy Director, Integrated Organizing Communications

Service Employees International Union (SEIU)

Job Title: Deputy Director, Integrated Organizing Communications
Grade: MGT G
Annual Salary: $
Location: Washington, DC HQ or All USA

Organizational Overview: We are the Service Employees International Union (SEIU), a union of about 2 million diverse members in healthcare, the public sector, and property services. We believe in and fight for our Vision for a Just Society: where all workers are valued and all people respected, no matter where we come from or what color we are; where all families and communities can thrive;

and where we leave a better and more equitable world for generations to come. We are an anti‑racist union determined to check corporate power and uproot structural racism through unions, worker power, collective action, and government, legislative, and political action. We fight for Unions for All and a Government that Works for All so that all of us, across race and place, can have power together in unions and participate fully in our democracy.

Purpose: The Deputy Director of Integrated Organizing Communications provides strategic and practical leadership across SEIU’s organizing and union strength priorities. This role oversees communications and digital management and strategy for national campaigns, and leads a team of skilled communications and digital practitioners to execute vibrant, cohesive, worker‑centered campaigns. This Deputy provides high‑level leadership and thought partnership on the Worker Power team, and manages a team of at least three (3) direct reports.

This is a key role on the leadership team in the Narrative and Engagement department operating on the Worker Power team. This team serves as the dedicated integrated communications and digital media engine for the union's core growth and campaign efforts, specifically supporting the Organizing Hub and Union Strength initiatives. The team's primary function is to inform and translate the union's strategic organizing goals into actionable, amplified, and cohesive communications plans and campaigns.

Primary Responsibilities: (Any one position may not include all of the specific duties and responsibilities listed. Examples provide a general summary of the work required and should not be treated as a total and complete list of expected duties to be performed by employees in the classification.) Performs a wide range of duties as assigned by the International Union, including some or all of the following:

• Campaign Strategy:
  Lead the development and execution of vibrant and cohesive worker‑centered communications and digital strategy, building capacity across our priority campaigns to build a multiracial movement of workers. From narrative and messaging coordination to creating dynamic days of action, this role will collaborate across the Narrative and Engagement Department and Organizing Hub.
• Lead a Strong Team:
  Work closely with the Director of Organizing Narrative and Engagement, the Deputy Director of Digital Organizing, and other staff as required to build out and oversee the union’s organizing campaigns. This includes day‑to‑day management of organizing Assistant Directors or other staff assigned to campaigns. This Deputy provides consistent leadership and models good judgment as a key member of the Organizing Narrative team.
  
  Supervise the work of consultants, if applicable.
• Collaborate to Build Campaigns:
  Work directly with Organizing Hub deputies and campaign staff to create and share communications strategy, messaging, and materials, to drive engagement of workers and other stakeholders, and to build awareness of SEIU’s organizing demands. As part of the senior leadership team in the communications department, work with colleagues to coordinate strategic communications plans and goals, to tell one, cohesive story.
• This position is responsible for clear and effective planning, budgeting, and project management, and coordinates with divisions, departments, and campaign leaders.
• As an effective manager, prioritizes the growth and development of staff that may report to this position, including training, feedback, reviews, skills, and career development.
• Act and organize…