Specialist, Marketing

- Specialist, Marketing - CAPITAL AREA FOOD BANK# Specialist, Marketing##

Role Overview CAPITAL AREA FOOD BANK is hiring a entry-level Specialist, Marketing. This is a full-time role in Washington. posted today. applications are still in the early window, before most candidates have applied. Full responsibilities, required qualifications, and the apply link are listed in the description below.

OR Compensation Benefits Organization Capital Area Food Bank ##

Job Description About the Organization:

It is an exciting time at the Capital Area Food Bank (CAFB) as we continue to undertake our mission. We know that creating long-term solutions to food security requires more than meals. It requires education, training, and collaboration. We are seeking people with strong ideas and a passion to come together to address the complex interrelated issues of food security, poverty, and equity.

We are expanding in multiple ways: providing food for today and addressing the root causes of hunger by partnering with organizations that provide critical services like job training programs, healthcare,and education. Food has the power to transform lives and move everyone forward. Find out how on our website at capitalareafoodbank.org. Let us discuss how food is at the center of everyone's healthy life!###

Description The Marketing Specialistis responsible for helping todevelop and execute marketing plans and projectsthatsupportthe food bank's awareness, engagement, and fundraising goals. Working with individuals across our organization and wider community, this role contributes to the success of key initiatives bybothsupportingandmanaginghigh-profile brand and issue awareness efforts like PSA campaigns,co-branding with our nonprofit partners,promoting the food bank's resources to our neighbors who may need them,ensuring brand uniformityacrossan array ofpublic-facing materials,and more.

Essential Functions:

Brand Marketing
* Support Director of Marketing in developing resources and campaigns to raise brand and issue awareness as well as affinity among key audiences
* Assist Director of Marketing with advancing strategic initiative of organizational brand refresh, including collecting and cataloguing existing public-facing materials for updating, rolling out changes to staff, etc.
* Leadthe creation and deployment of strategies, tactics and resources such as brand toolkits and co-promotionalassetstoelevatethe food bank brand via its local partner network
* Manage branding efforts through the food bank's owned properties,such asvehicle wrapping and food distribution sites
* Own campaign and advertising results tracking
-requesting and compiling metrics frommedia partners, fundraising team, and communications colleagues- toshape into actionable insights with Director of Marketing
* Support social mediainfluencer marketing efforts with communications team, partnering on prospecting and engagement execution

Program Marketing
* Supportthedevelopment and execution ofmarketingplans toconnect food bank resources with neighbors who need them
* Manageselectprogrammatic marketing initiatives, including the organization's annual free summer meals forkidscampaign
* Produceprogrammarketing materials, from ideation to delivery, includingthroughcopywriting andbasic graphic design work in Canva
* Support the prospecting,recruitment, stewardship, and execution of community partnerships with other local organizations (i.e.the library) to market the food bank's resources andbrand
* Assistin building internal brand review processes for public-facing collateral from program team colleagues;own reviewand revision ofsaid collateral to ensure quality as well as adherence to design guidelines and brand standards
* Partner with Director of Marketing on the development ofpublic-facing collateral templates and support colleagues in their use Miscellaneous
* Managethe creation and production of branded promotional materials (t-shirts and other giveaways) and physical marketing materials (including banners, interior signage, etc.) for marketing activities as needed
* Serve as point for various vendor relationshipsincludingprint, design,production, and more
* Execute marketing activities for major events and food drives as needed
* Perform other duties as assigned### Requirements
* College degree in related field or;
* 3+ years of professional experience in marketing, fundraising or events
* Proficiency in Microsoft Office software###

Preferred Qualifications
* Strong project management capabilities, including the ability to effectively use available tools and technology to keep all deliverables on track and all stakeholders informed of progress
* Highly organized and efficient; with the ability to prioritize and get things done on schedule and work under pressure to meet multiple tight deadlines
* Strong interpersonal skills and respect for priorities and work pressures of colleagues and funders
* Solid professional writing skills marked by the ability to communicate key points in a clear and compelling…