Marketing Manager

Marketing Manager - Airtower Networks

Airtower Networks offers customized, in-building wireless solutions to building owners, property managers and major enterprises. We provide our clients with cutting-edge solutions that provide seamless in-building connectivity, enhance their productivity, and improve their bottom line.

Airtower Networks offers customized, in-building wireless solutions to building owners, property managers and major enterprises. We provide our clients with cutting-edge solutions that provide seamless in-building connectivity, enhance their productivity, and improve their bottom line.

• Thought Leadership:
  Develop and manage a steady pipeline of publishable content that strengthens XX’s position as a leader in the in-building wireless connectivity space.
• Whitepapers & One-Pagers:
  Create clear, compelling marketing collateral—including educational pieces such as “Why Cellular is Superior to Wi‑Fi”—to support sales efforts and educate prospective and existing customers.
• Case Studies & Testimonials:
  Lead the development of compelling client success stories and testimonials that demonstrate XX’s value, impact, and customer outcomes.
• Sales Enablement:
  Partner closely with Sales Operations and sales teams to align marketing initiatives and content with sales priorities, ensuring consistent messaging and effective tools throughout the sales process.

• Inbound Lead Generation
• Manage and optimize Google Ads campaigns to increase qualified inbound leads
• Develop and publish webinars, whitepapers, videos, and other high-value content to attract prospects and nurture them through the buying journey.
• Identify, test, and evaluate cost-effective advertising, content, and digital channels to expand reach and improve lead acquisition.

• Partner closely with the Sales Business Development team to develop, manage, and optimize outbound sequences, messaging, and playbook content.
• Lead the planning and promotion of webinars, developing strategies to drive strong registration, attendance, and post-event engagement.
• Own and execute a consistent monthly webinar series, from topic development and speaker coordination through promotion, execution, and follow-up.
• Identify and manage third-party content syndication opportunities to expand reach and generate qualified leads from new audiences.
• Develop and manage targeted nurture and drip campaigns to engage prospects at scale, move leads through the funnel, and support sales conversion.

• Event Strategy:
  Evaluate industry trade shows and events based on audience, strategic fit, past performance, and lead-generation potential to develop an effective annual event strategy.
• Event Planning & Execution:
  Own the annual event calendar and coordinate with cross-functional teams to ensure each event is aligned to the appropriate customer vertical, audience, and business objectives.
• Event Performance:
  Establish and track event KPIs—including meetings, qualified leads, engagement, and pipeline contribution—to evaluate performance and inform future investments.
• Sales Readiness:
  Equip event representatives with the messaging, collateral, attendee insights, and other resources needed to maximize engagement and follow-up.

• Messaging & Positioning:
  Partner with senior leadership and cross-functional teams to refine Airtower’s value proposition and develop differentiated messaging tailored to key customer segments.
• Marketing Collateral:
  Own and continuously evolve presentations, sales collateral, and other marketing materials to ensure they reflect current market trends, customer needs, and Airtower’s latest messaging.
• Website Management:
  Maintain and…