Social Media Manager

What is in it for you:

We have awesome people here at GS1 US, with highly accomplished professionals across the organization. As a Social Media Manager, you will have meaningful ownership of our organic social strategy and day-to-day execution, along with the tools, cross‑functional partnerships, and visibility needed to drive measurable impact.

In return, you’ll be rewarded with great pay and benefits while doing work at a high‑performance company with a world‑class culture that invests in its employees.

You’ll also be highly visible. Multiple teams, including senior leadership, will view you as a trusted partner and resource on all things related to social media strategy, thought leadership, and brand presence. You’ll help raise awareness of GS1 Standards and promote GS1 US executives as thought leaders across all social channels, including daily support via our social media advocacy platform.

We are currently recruiting for this position, which offers a salary range of $90,000 to $110,000.

This position qualifies for participation in our annual employee bonus program.

• Health (medical, RX, dental, vision) – effective immediately
• 401(k) with Employer Safe Harbor and Profit‑Sharing Contributions – effective immediately
• Short‑ and Long‑Term Disability Coverage
• Mental Health and Wellbeing (6 employer‑sponsored therapy and coaching sessions)
• Individual Wellness Platform
• Paid Parental Leave
• Generous PTO and Company Paid Holidays
• Linked In Learning
• Tuition Reimbursement
• Kudos (employee recognition and engagement platform)
• Catered Lunches 2×/week on in‑office days

You are a strategic thinker and strong communicator who can create a clear social roadmap, execute consistently, and use data to show what’s working and what’s next.

You are a creative doer who knows how to generate, edit, publish, and share daily content, including online and video content, that builds meaningful connections and encourages audiences to act.

You’re comfortable partnering across teams (marketing, solutions, HR, and others) to evaluate needs and coordinate actions. You can communicate technically complex ideas in a simple and straightforward way.

You’re naturally curious and externally aware: you monitor industry trends, media coverage, and social activity and you bring insights back to stakeholders to strengthen our presence and performance.

In short, you will be responsible for the ongoing management and growth of GS1 US’s organic social media presence in alignment with business strategies and objectives. You will develop and manage diverse social media strategies and programs, improve our ability to measure impact, and drive innovation within the function. You will report to the Senior Director of Public Relations and work collaboratively with the public relations and marketing teams to achieve superior results.

• Create and execute organic social media strategy through research, benchmarking, messaging, and audience identification.
• Generate, edit, publish, and share daily content, including online and video content, that builds meaningful connections and encourages action.
• Optimize company and industry pages within each platform to increase the visibility of GS1 US content.
• Create editorial calendars and content schedules.
• Manage the employee social media advocacy platform, including onboarding and training staff as needed.
• Perform social listening to understand brand perceptions in social channels and respond accordingly.
• Continuously capture and analyze social data and metrics, insights, and best practices, and share actionable insights with stakeholders.
• Collaborate with other departments (marketing, solutions, HR) to evaluate social media needs and coordinate actions.
• Monitor GS1 US industry trends, media coverage, and social media, report results to the organization.
• Support marketing teams with management of the company speaker bureau program, including researching and tracking speaking opportunities.

• Bachelor’s degree from a four‑year college or university.
• Demonstrated social media experience; 5+ years professional experience required; B2B experience…