Director, DTC and Social Commerce

Job Summary

Church & Dwight is seeking a Director, DTC and Social Commerce to join our team. The Director, DTC and Social Commerce is a commercial leader responsible for building and scaling Touchland’s direct‑to‑consumer business across owned and social commerce channels.

This role owns end‑to‑end P&L performance, with a specific mandate to transform Tik Tok Shop into a scalable growth engine while accelerating DTC revenue, customer acquisition, and lifetime value. This leader bridges creator‑led commerce, digital experience, and enterprise growth strategy, ensuring Tik Tok Shop and DTC operate as an integrated demand engine across the broader omni‑channel ecosystem.

This role is open to both hybrid and remote candidates, with a preference for a hybrid work arrangement. The final work location arrangement will be determined during the interview process based on candidate location and business requirements.

• Hybrid:
  If designated as hybrid, the role will be based in Ewing, NJ or New York City.
• Remote:
  If designated as remote, the role will be performed on a remote basis, with occasional in‑person attendance required as business needs dictate.

• P&L Ownership & Growth Leadership
  • Own and grow DTC and Tik Tok Shop P&L, including revenue, margin, demand creation, and operating expenses.
  • Deliver against GMV, profitability, and customer growth targets.
  • Develop forecasting frameworks, inventory planning, and financial models across both channels.
  • Lead weekly/monthly business reviews with executive stakeholders.
• Tik Tok Shop Business Build & Scale
  • Own the end‑to‑end Tik Tok Shop business, including Seller Center operations, product setup, promotions, and performance optimization.
  • Scale Tik Tok Shop from a channel into a repeatable, portfolio‑level growth engine.
  • Build and optimize the affiliate and creator ecosystem, including:
    • Creator recruitment, onboarding, and retention.
    • Commission structures, incentives, and performance frameworks.
    • Affiliate GMV, conversion, and ROI optimization.
  • Lead marketplace operations including product listings, pricing, bundles, inventory, fulfillment coordination, and account health.
  • Partner directly with Tik Tok to unlock platform growth programs, beta opportunities, and media support.
• Creator & Affiliate Ecosystem Development
  • Build a high‑performing creator flywheel that drives always‑on content and scalable demand.
  • Establish frameworks for creator performance management, content optimization, and relationship development.
• Serve as senior point of contact for agencies, talent managers, and key creators.
• Drive authentic, conversion‑focused content across tutorials, routines, and storytelling.