Communication, Marketing & Outreach Specialist

State

Title:

Professional Services Specialist 4(A)

Bargaining Unit: CWA

Employment Type: Full time, 12 months, 35 hours per week

Internal salary: Range 18, steps 1-11 - $58,222.22 - $84,763.22

External salary: Range 18, steps 1-4 - $58,222.22 - $66,184.52

UNION POSITIONS: The internal salary range is used for applicants who are current NJ state employees with underlying classified status for promotional calculations who meet the requirements below. The external salary range is used for candidates who are not NJ state employees who meet the requirements below.

About TCNJ

Founded in 1855, TCNJ offers a highly personalized and collaborative liberal arts education with over 7,400 undergraduates and 700 graduate students. The college is consistently ranked among the top comprehensive colleges in the nation, offering small classes, a 13:1 student-faculty ratio, and an immersive living-learning experience. With a 4-year graduation rate ranked #1 in New Jersey and #9 among U.S. public institutions, TCNJ is a model for public higher education.

Position Overview: TCNJ's School of the Arts and Communication comprises four academic departments, as well as arts and culture units that launch performances, exhibitions, radio & TV programs and DIY workshops. The four departments are:
1) Art & Art Education
2) Communication, Journalism and Film
3) Design and Creative Technology and
4) Music

The Arts/Culture units are:
1) Center for the Arts, comprises three performance venues, audio recording studio, technical and audience services.
2) TCNJ Art Gallery launches up to 5 exhibitions each academic year, with relevant arts and academic programming
3) WTSR radio station and Lions TV studio.
4) TCNJ Maker Space which is open to all students and faculty on campus.

Reporting directly to the Dean, the Communication, Marketing and Outreach Specialist is the strategic lead for all communications in the School of the Arts and Communication. This role is responsible for planning, strategizing and implementing a successful marketing and outreach program for the school, its four academic departments, its arts and culture units (including TCNJ ’ s Center for the Arts) and its pre-college programs, while ensuring a cohesive visual identity and adherence to TCNJ brand standards through collaboration with the college ’ s Office of Communications, Marketing and Brand Management (CMBM).

The professional in this role will develop and promote the Arts Comm brand and establish the school and its various units as a premier destination for learning about and experiencing the arts and effective communication.

Responsibilities:

• Marketing Strategy & Execution:
  Defining and implementing comprehensive outreach plans for internal academic audience and also external audience from the neighboring community.
• Content Development and Management:
  Overseeing the creation of marketing and communication materials, including: all Arts Comm web pages, social media, print collateral, videography, weekly newsletter, e-blasts, and digital board management. Collaborate with Audience Services on college event calendar. Draft copy for Dean ’ s messaging.
• Enrollment Management:
  Execute recruitment communications for first-year and transfer students, including strategic Slate communication campaigns, coordinating event participation, supervising Grad Assistant focused on recruiting.
• Data Analysis:
  Analyze enrollment data. Research questions include: identifying school, region or counselor relationships to leverage; determining what is working and what is not; determining the relationship between Arts Comm engagement (such as a pre-college summer experience) and application and enrollment.

• Supervising & Mentorship:
  Supervising student workers (for example, for Graphic Design or Social Media. The office has also historically had a student worker to help recruitment outreach communications, events and campus visits. Mentor student speakers for commencement and other events.
• Media Placement:
  Liaise with CMBM to elevate Arts Comm stories for TCNJ media, press releases or other visible venues.

Qualifications:

• Superior verbal and written communication skills. Capacity to write…