Associate Director of Campaign Initiatives

Associate Director

Bargaining Unit: Non-Unit

Employment Type: 35 hours per week / Full-time

Salary Range: $85,000 - $95,000

NON-UNION POSITIONS :
For non-unit positions, salary commensurate with experience and is accompanied by a competitive benefits package.

Founded in 1855, TCNJ offers a highly personalized and collaborative liberal arts education with over 7,400 undergraduates and 700 graduate students. The college is consistently ranked among the top comprehensive colleges in the nation, offering small classes, a 13:1 student-faculty ratio, and an immersive living‑learning experience. With a 4‑year graduation rate ranked #1 in New Jersey and #9 among U.S. public institutions, TCNJ is a model for public higher education.

The Associate Director of Campaign Initiatives plays a central role in advancing TCNJ's campaign priorities by managing complex, high‑impact fundraising initiatives, developing strategic major gift proposal materials, strengthening campaign volunteer engagement, and supporting operational processes that drive major gift fundraising success. This position requires specialized experience in advancement, campaign project management, donor‑facing communications, and cross‑functional coordination. Working closely with the Chief Development Officer, development staff, deans, campaign volunteers, and campus partners, the Associate Director ensures that campaign initiatives are executed with a high degree of strategy, professionalism, and alignment within institutional fundraising priorities.

• Campaign Strategy & Proposal Development
  • Develop and manage compelling, high‑quality, donor‑facing proposal materials for major gift solicitations, including proposals for gifts of $50,000 and above.
  • Translate institutional priorities, academic initiatives, and campaign goals into customized, high‑touch written materials for major gift prospects, donors, and volunteer leaders.
  • Partner with academic and administrative leaders to align funding opportunities with institutional objectives and campaign messaging.
  • Ensure proposals are strategic, polished, personalized, and reflective of TCNJ's mission, campaign priorities, and donor engagement strategy.
• Campaign Coordination & Execution
  • Manage the planning, coordination, and execution of specialized campaign initiatives and fundraising projects that support major gift activity and campaign progress.
  • Coordinate campaign‑related communications, timelines, deliverables, and stakeholder engagement to ensure consistency in messaging across print, digital, and in‑person donor interactions.
  • Support the planning and execution of high‑level donor cultivation experiences, campaign milestone events, and public phase activities.
  • Oversee tracking, reporting, and follow‑through for campaign activities, including fundraising progress, volunteer engagement, and initiative‑specific outcomes.
• Volunteer & Leadership Engagement
  • Support and help manage campaign volunteer fundraising initiatives, including the Campaign Committee, Heritage Society, and other volunteer leadership groups.
  • Serve as a key liaison for campaign committee volunteers and other donor leaders, many of whom are major gift donors or prospects, ensuring that they receive timely, strategic, and high‑touch engagement.
  • Coordinate volunteer communications, meeting preparation, briefing materials, follow‑up, and stewardship in partnership with advancement operations and development staff.
  • Track volunteer activity and provide insights to strengthen participation, accountability, donor engagement, and overall campaign impact.
• Campaign Initiatives & Major Gift Operations
  • Partner with deans, campus leaders, annual fund staff, and major gift officers to support key campaign initiatives and specialized fundraising efforts at the major gift level, including advisory boards, affiliated groups, and other priority constituencies.
  • Develop strategies, materials, timelines, and operational processes that strengthen fundraising activity for academic units and campaign priorities. In collaboration with the Chief Development Officer and Director of Annual Giving, ensure alignment between annual…