Marketing Manager

Description

The Southern District YMCA is seeking an enthusiastic, creative, and service-oriented Marketing Manager to tell the YMCA story and strengthen engagement throughout our community.

This position is ideal for an experienced marketing manager with the expertise and initiative to lead marketing efforts, drive strategic priorities, and hold ownership of organization-wide marketing initiatives. Reporting to senior leadership, the Marketing Manager serves as the organization's primary marketing professional, leading the execution of marketing and communication initiatives while contributing to broader organizational goals.

The ideal candidate is a positive, collaborative marketing leader who demonstrates initiative, sound judgment, and the ability to build strong relationships across the organization and community. This individual is a strategic and creative problem-solver who can identify opportunities, navigate challenges, and develop innovative approaches to promote programs as well as track and communicate community impact. Success in this role requires experience, talent, diplomacy, professionalism, adaptability, exceptional organizational skills, and a genuine commitment to advancing the YMCA's mission and serving others.

Medical, Dental, Vision, 403b, Roth Savings

• Free YMCA family membership with program discounts
• Paid Time Off
• 1 Floating Day Off per quarter
• 401(a) Plan after 1 year (the Y will match 10% of earnings)
• Group Life Insurance
• Long-Term Disability
• Short-Term Disability
• Employee Assistance Program (EAP)
• Employee Development Training

• Develop and execute the organization's overall marketing strategy.
• Create annual marketing plans aligned with organizational goals.
• Conduct market research to identify target audiences, growth opportunities, and marketing priorities that will increase membership, program participation, fundraising, and community engagement.
• Evaluate market trends and adjust strategies accordingly.
• Measure success of strategies through key performance indicators (KPIs).

• Plan, develop, coordinate, and execute integrated marketing campaigns and community initiatives that promote YMCA membership, childcare, summer camp, fundraising, events, and community impact.
• Create & execute compelling written and visual content for print, digital, email, website, and social media platforms.
• Oversee the YMCA's social media channels by developing content calendars, publishing content, monitoring engagement, and responding appropriately to inquiries.
• Capture high-quality photography and video that showcases YMCA programs, events, staff, volunteers, members, and community impact.
• Protect and strengthen the YMCA brand by ensuring consistency across all communications and marketing initiatives.
• Evaluate marketing campaign performance and recommend improvements based on data, trends, and organizational objectives.
• Collaborate with department leaders to develop marketing strategies that support program growth, member engagement, and fundraising efforts.
• Represent the YMCA at community events, meetings, and activities, some occurring outside of regular business hours, including evenings and weekends as required.

• Maintain and update website content, event listings, schedules, and program information.
• Coordinate email marketing campaigns and recurring e-newsletters.
• Plan, coordinate, and evaluate digital advertising campaigns and online engagement initiatives.
• Analyze website traffic, email performance, social media engagement, and digital marketing metrics to evaluate effectiveness and recommend improvements.

• Partner with department leaders to develop marketing plans that support membership growth, program enrollment, fundraising, and community engagement.
• Lead the planning and marketing of annual events, campaigns, and special initiatives.
• Collect member testimonials and impact stories that demonstrate the YMCA's mission.
• Drive volunteer recognition, Annual Campaign communications, and community outreach strategies.
• Manage Y-Gear merchandise…