Content Creator, Social

TEAMMATES WANTED

Working at Bauer is like playing on a hockey team. We empower each other to be our best. Everyone on the team has an important role to play. You might be leading others or collaborating with teammates on a big project. Whatever your title, you are part of something bigger than yourself.

Founded in 1927, Bauer Hockey developed the first skate. Since then, our passion for the game, drive for innovation, and commitment to the hockey community have made us the most trusted brand in hockey.

Our purpose at Bauer is to enrich life experiences through sports. We have the responsibility to cultivate the future of our brands. We are always “we” and never “I”. We love what we do. We believe anything is possible and work to be our best. We strive to always redefine the standard of excellence in all that we do.

Working at Bauer is like playing on a hockey team. We empower each other to be our best. Everyone on the team has an important role to play. You might be leading others or collaborating with teammates on a big project. Whatever your title, you are part of something bigger than yourself.

Founded in 1927, Bauer Hockey developed the first skate. Since then, our passion for the game, drive for innovation, and commitment to the hockey community have made us the most trusted brand in hockey.

Our purpose at Bauer is to enrich life experiences through sports. We have the responsibility to cultivate the future of our brands. We are always “we” and never “I”. We love what we do. We believe anything is possible and work to be our best. We strive to always redefine the standard of excellence in all that we do.

We're looking for a Content Creator, Social who can develop compelling, platform-native content that strengthens Bauer's brand and connects with hockey players around the world.

The role is responsible for bringing the Bauer brand to life across social media through original, engaging content. You will develop concepts, captures and edit content, and collaborate closely with videographers, designers, strategists, and product teams to tell authentic brand and product stories that inspire players and grow our global community.

Success in this role requires creative vision, strong production and editing skills, and a deep understanding of social media platforms, audience behavior, and emerging trends. The ideal candidate is collaborative, self-motivated, and thrives in a fast‑paced environment.

• Develop creative concepts and produce engaging social video content across Instagram, Tik Tok, You Tube, Facebook, and emerging platforms.
• Capture and edit photo and video content in Bauer’s content studio, as well as at athlete shoots and industry events.
• Create platform-native content that aligns with Bauer's brand while maximizing engagement and performance across each channel.
• Adapt and version content across platforms, primarily short form to the right aspect ratios, audience, regions, and campaign objectives while maintaining a consistent creative idea.
• Collaborate with athletes and creators to bring compelling stories to life.
• Write strong hooks, captions, scripts, interview questions, titles, that reflect Bauer’s voice and encourage engagement.
• Support the planning and execution of campaigns, product launches, and always‑on content initiatives.
• Monitor social media trends, audience behavior, and platform updates to identify opportunities for timely and relevant content.
• Optimize creative based on performance data, audience insights, and platform best practices.
• Support real‑time content capture and publishing during live events.
• Maintain organized…