Bauer: Social Media Manager Bauer Hockey​/Cascade Maverik Lacrosse Exeter, NH, US Workplace On-site ago

TEAMMATES WANTED

Working at Bauer is like playing on a hockey team. We empower each other to be our best. Everyone on the team has an important role to play. You might be leading others or collaborating with teammates on a big project. Whatever your title, you are part of something bigger than yourself.

Founded in 1927, Bauer Hockey developed the first skate. Since then, our passion for the game, drive for innovation, and commitment to the hockey community have made us the most trusted brand in hockey.

Our purpose at Bauer is to enrich life experiences through sports. We have the responsibility to cultivate the future of our brands. We are always “we” and never “I”. We love what we do. We believe anything is possible and work to be our best. We strive to always redefine the standard of excellence in all that we do.

Want to join our team as a Social Media Manager
?

The Social Media Manager will lead the Bauer Hockey brand across owned social channels and will turn brand campaigns, product launches, and athlete moments into social strategies that build brand affinity, drive product demand, and support sell-through. This role leads the social content newsroom and owns the content calendar, collaborating closely with Brand, Content/Creative, eCommerce, and Athlete Relations teams. The ideal candidate has a deep understanding of hockey culture at every level, from NHL & PWHL to youth/recreation, and knows how to turn product and athlete stories into content that performs.

• Own platform-specific publishing execution across Instagram, Tik Tok, X, You Tube/Shorts, and Facebook, including strategy, scheduling, posting, and day-to-day channel management, with a focus on audience growth, engagement, and brand consistency.
• Collaborate with creative team on Bauer's social brand voice through copy, including captions, community responses, and channel copy across all platforms.
• Lead the social content calendar and newsroom, including day-to-day planning and real-time response to trends, live moments, and fast-turnaround opportunistic content. Coordinate around product launches, athlete moments, and the hockey calendar (NHL & PWHL seasons, IIHF Worlds, NCAA Frozen Four, youth nationals, etc.), informing Creative and Marketing Operations early enough to streamline asset delivery.
• Work closely with Creative and Production teams to shape asset creation, flag platform specs, format needs, and content gaps before production rather than adapting after the fact.
• Translate social insights, trends, and channel needs into proactive content concepts and briefs for Creative and Production.
• Partner closely with eCommerce, Paid Media, and Influencer teams to align organic content, campaigns, and promotions with product-launch and conversion goals — ensuring consistent, on-brand messaging across paid and owned channels and a cohesive consumer journey. Keep the social calendar in sync with other digital marketing channels.
• Lead community management by monitoring sentiment and responding to consumer interactions across the hockey community (players, parents, coaches, retailers) in real time. Identify user-generated content opportunities, secure usage permissions, and upscale potential issues (e.g., product complaints or safety concerns) in partnership with Customer Service/Consumer Care.
• Use social listening and analytics tools to track engagement, reach, and impressions on owned channels. Prepare weekly, monthly, and quarterly performance reports with strategic analysis for internal stakeholders. Collaborate with Paid Media and Influencer teams as needed for cross-channel reporting.
• Oversee social channel maintenance, including profile updates, bio links, and…