Creative Strategist; Acquisition

• Combine creativity with analytical thinking enjoying both the art of great advertising and the science of performance optimization?
• Have experience developing advertising creative for paid channels (Meta, Google, You Tube, Tik Tok) that consistently outperforms?
• Think deeply about customer psychology what motivates people, what messages resonate, what emotional triggers drive action?
• Love organizing and analyzing data to discover patterns what creative elements, messaging themes, and visuals consistently win?
• Enjoy working with teams (designers, video editors, copywriters, performance marketers) to translate strategy into polished creative assets?
• Have hands‑on experience producing video and static advertising, either yourself or by directing others?
• Feel energized by moving fast shipping 10+ creative assets per week while maintaining quality and consistency?
• Believe the best creative comes from customer research, competitor analysis, and performance data not just hunches?

• Combine creativity with analytical thinking enjoying both the art of great advertising and the science of performance optimization?
• Have experience developing advertising creative for paid channels (Meta, Google, You Tube, Tik Tok) that consistently outperforms?
• Think deeply about customer psychology what motivates people, what messages resonate, what emotional triggers drive action?
• Love organizing and analyzing data to discover patterns what creative elements, messaging themes, and visuals consistently win?
• Enjoy working with teams (designers, video editors, copywriters, performance marketers) to translate strategy into polished creative assets?
• Have hands‑on experience producing video and static advertising, either yourself or by directing others?
• Feel energized by moving fast shipping 10+ creative assets per week while maintaining quality and consistency?
• Believe the best creative comes from customer research, competitor analysis, and performance data not just hunches?

• You will own advertising creative for our paid acquisition machine. This means developing, producing, and optimizing the ads that fuel customer acquisition across Meta, Google, You Tube, Tik Tok, and future channels.
• Rather than running campaigns (that's the Performance Marketing Lead's role), you'll own the creative strategy and production that makes those campaigns effective. You'll study customers to understand what messaging resonates. You'll develop creative concepts grounded in customer insight. You'll produce a steady pipeline of high‑quality creative for testing.
• Most importantly, you'll build a system where every piece of creative teaches the organization something. You'll analyze performance, identify winners, document learnings, and create playbooks so future creative is smarter than the last.
• This is a hands‑on role. You'll be directly involved in creative development, writing briefs, directing production, analyzing performance, and communicating insights. You'll work closely with the Performance Marketing Lead to understand testing priorities, ensure alignment, and learn what's working.
• The goal is to build a creative operation that becomes progressively more effective over time producing stronger ideas faster, learning from every test, and building a lasting competitive advantage through systematic creative intelligence.

Together Light Inc. (TLI) operates leading international dating brands, including Christian Filipina, helping people build meaningful, long‑term relationships across cultures. Paid digital marketing is one of our primary growth engines, and creative performance is one of the biggest drivers of our success.

We…