Senior Living Sales Counselor

Overview

Senior Living Sales Counselor. Are you an experienced Senior Living Sales Counselor looking for a new opportunity? Join Us! The River Woods Group is currently looking for someone to join our team full time within our sales and marketing team. A Senior Living Sales Counselor (Direct Admission) drives occupancy and revenue growth for supportive living in River Woods Communities of Exeter/Durham.

They guide seniors and families through the decision‑making process, conduct tours, explain services and pricing, and maintain ongoing communication from initial inquiry through move‑in. We are committed to providing an environment where people have opportunities to be their best selves. If you’re looking for just that, consider joining us!

• Medical and Dental Insurance, within 30 days of starting employment
• 403(b) Retirement plan with a company match
• Generous Earned Time Off
• Paid Holidays and Floating Holidays
• Wellness Programs
• Get paid daily! We’ve partnered with Daily Pay, so you can work today and get paid tomorrow.
• On‑site fitness opportunities
• Employee meal program
• Education assistance

• Respond to all inquiries within 24 hours of lead status from prospective resident(s) or families.
• Explain River Woods history, non‑profit advantage, levels of care, contract types, services and care options.
• Conduct initial presentation tours of community, working with residents, families and children for showings of Healthcare Centers (Lodge).
• Manage the sales pipeline by utilizing technology to enhance the sales process, including outbound sales calls, Zoom meetings, in‑person presentations, virtual presentations and group presentations. Includes Salesforce, Zoom, Microsoft Teams, Outlook, Docu Sign, Word, Excel, Web Ex.
• Foster relationships with prospective and future residents to ascertain the compatibility with River Woods.
• Create weekly waitlist reports for leadership and assist with availability/move‑in planner schedules for community marketing teams.
• Meet community sales goals for supportive living occupancy per community.
• Review and study all Waitlist agreements, Resident & Care agreements (per River Woods Community) and forms used for deposits, closings and move‑ins – use of Docu Sign, PDFs and Word documents.
• Understand and ensure the effective process of collection of CDPs from prospects, scheduling health assessments, confirming timing of closing and move‑in.
• Work with Healthcare Services to gain weekly insight into availability for levels of care, future openings and respite stays that affect community occupancy goals.
• Maintain waitlist records and readiness for open availability for River Woods communities (Exeter, Durham) and referrals to Manchester.
• Collect all waitlist deposits and entrance fee payments in accordance with River Woods standards and policy.
• Consistent Salesforce utilization:
  Leads, data entry, activity tasks and logging of tours and assessments.
• Consistent communication with other community departments regarding scheduled tours and visits by prospective residents, including scheduling meals.
• Communicate with the Move‑in Coordinator for apartment refurbishment, key‑connection documentation and move‑in process for supportive living.
• Host and present educational events to attract prospective residents and maintain engagement.
• Review campaigns for attendance, assist in creating programs and presentations for both live and virtual events.
• Brainstorm for event calendar, rolling 6 and 12 months with marketing team members.
• Outside networking in local area for awareness of River Woods direct admission opportunities.

• Work schedule:
  
  Generally, Monday through Friday from 8:30 AM to 5:00 PM, and as needed for special events and for evening and weekend appointments with prospects.
• Education:
  
  High school diploma or equivalent and continued education in sales or marketing.
• Experience:
  
  Minimum of two years sales experience in the marketing, administrative or business field.