Director of Content and Engagement

Position Title: Director of Content and Engagement
Start Date: Open Until Filled
Type: 12-Month, Non-Exempt

1001

E. Lincoln Highway
Exton, PA 19341

Church Farm School offers a competitive salary and benefits package including medical insurance, dental insurance, life insurance, time off including school breaks, 403(b) plan, as well as meals during the school year. Our beautiful 150-acre campus in Chester County, PA, affords our community the opportunity to access the Chester Valley Trail as well as utilize our onsite workout facilities. Church Farm School welcomes and celebrates diversity and is committed to creating an inclusive environment for all employees.

This is a strategic and a hands-on role. The Director will lead the school's content engine, driving the creation of a social-first, student-centered storytelling ecosystem rich in photo and video assets. They simultaneously help build the systems and workflows needed to shape a coherent brand voice, effective internal communications, and a modern content and engagement function. Because the Director will be on the ground capturing the life of the school, the role will need to adapt seasonally, prioritizing strategy and planning when students are off campus.

• Translate the Head of School’s and CAO's strategic messaging direction into actionable editorial, content, and engagement strategies.
• Identify and maintain story pillars that reflect what is distinctive about Church Farm while bringing attention to audience personas and appropriate segmentation
• Develop editorial and communications calendars that balance enrollment, fundraising, alumni, internal audience, and external audience needs working alongside departmental projects and priorities managed by the Director of Advancement Project Management.
• Establish and uphold house style and message consistency across school wide communications.
• Collaborate with functional owners across the organization to serve as lead editor for routine school wide communications and a thought partner on high-impact institutional messages.
• Collaborate with the Head of School and CAO on long-term planning for the website, brand evolution, video strategy, and future staffing.

• Plan, shoot, and edit short-form video and photography placing an emphasis on external-facing content for admissions and fundraising purposes as well as evergreen narrative assets.
• Develop an approach and style guide detailing how Church Farm appears authentically on film and in photography, including voice, pacing, captioning, framing, etc.
• Build a reusable, searchable content library so digital assets can be effectively leveraged to support the creation of social media and web content, admissions collateral, donor communications, presentations, and future campaigns.

• Lead the strategic use of Instagram and Facebook as central channels for prospective student and family engagement during the 2026-27 school year.
• Play an active role in mentoring participants in the school’s Student Ambassador Program, focusing on sustainably folding students into content creation through appropriate training, prompts, and review processes.
• Help evaluate and, if approved, launch and guide a student-informed Tik Tok presence while maintaining stronger institutional control over Instagram and Facebook.
• Create repeatable formats for Instagram, Facebook, and Tik Tok, including Reels, Stories, carousels, short videos, captions, takeovers, Q&As, etc.
• Manage engagement practices for Instagram, Facebook, and Tik Tok, including monitoring, response protocols, tagged content, user-generated content, and escalation when needed.
• Support digital and social marketing limited to audience development initiatives, including Public Programs and Events @ The Farm and the school’s annual Christmas Pageant.
• Support high-priority website content updates and prepare for a future website redesign by identifying content gaps, audience pathways, and reusable assets.