Director of Content and Engagement
Listed on 2026-06-14
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Education / Teaching
PR / Communications
Position Title:
Director of Content and Engagement
Start Date:Open Until Filled
Type:12-Month, Non-Exempt
Organization:CHURCH FARM SCHOOL
Location:1001
E. Lincoln Highway
Exton, PA 19341
Apply by email: Include separate attachments: cover letter, resume of qualifications and experiences, salary requirements, and contact information for three professional references. Please enter the position in the subject line of the email.
Why choose Church Farm School for your next career opportunity?When you join our team, you will work with colleagues who are enthusiastic about our mission – preparing dynamic young men to become tomorrow’s changemakers through a transformative education rooted in curiosity, leadership development, engaged citizenship and the pursuit of excellence alongside one’s brothers. Church Farm School is an independent boarding and day school for boys in grades 9-12 in the Episcopal tradition founded in 1918 and located in Exton, PA.
Additional information can be found at
Church Farm School offers a competitive salary and benefits package including medical insurance, dental insurance, life insurance, time off including school breaks, 403(b) plan, as well as meals during the school year. Our beautiful 150-acre campus in Chester County, PA, affords our community the opportunity to access the Chester Valley Trail as well as utilize our onsite workout facilities. Church Farm School welcomes and celebrates diversity and is committed to creating an inclusive environment for all employees.
POSITIONOVERVIEW
The Director of Content and Engagement serves as Church Farm School's senior editorial, content, and audience engagement leader. Reporting to the Chief Advancement Officer (CAO), this role translates institutional strategy, audience priorities, enrollment and fundraising goals, and the lived experience of the school into compelling storytelling, clear communications, and authentic engagement across core channels.
This is a strategic and a hands‑on role. The Director will lead the school's content engine, driving the creation of a social‑first, student‑centered storytelling ecosystem rich in photo and video assets. They simultaneously help build the systems and workflows needed to shape a coherent brand voice, effective internal communications, and a modern content and engagement function. Because the Director will be on the ground capturing the life of the school, the role will need to adapt seasonally, prioritizing strategy and planning when students are off campus.
During the first year, the role will focus on foundation‑building: identifying key story pillars, establishing communications calendars, strengthening select social channels as prospective student and family information hubs, supporting the launch of a student content creator structure, creating preliminary brand guardrails, and building a more disciplined approach to internal communications. Over time, the Director will be expected to help grow and lead a broader Content and Engagement team, including marketing communications and creative services managers.
POSITIONSPECIFICS Content Strategy and Editorial Leadership (20%)
- Translate the Head of School’s and CAO's strategic messaging direction into actionable editorial, content, and engagement strategies.
- Identify and maintain story pillars that reflect what is distinctive about Church Farm while bringing attention to audience personas and appropriate segmentation.
- Develop editorial and communications calendars that balance enrollment, fundraising, alumni, internal audience, and external audience needs working alongside departmental projects and priorities managed by the Director of Advancement Project Management.
- Establish and uphold house style and message consistency across school wide communications.
- Collaborate with functional owners across the organization to serve as lead editor for routine school wide communications and a thought partner on high‑impact institutional messages.
- Collaborate with the Head of School and CAO on long‑term planning for the website, brand evolution, video strategy, and future staffing.
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