Customer Data Platform Manager

We are seeking a hands‑on, strategic Customer Data Platform (CDP) Manager to own the day‑to‑day administration, governance, and activation of our Blue Conic CDP. This role will serve as the central connector between Marketing, Analytics, and Technology, ensuring a high‑quality, unified customer data foundation that enables segmentation, personalization, and lifecycle marketing.

The ideal candidate will have deep experience with Blue Conic, including building segments, enabling audience‑driven journeys, and governing data structures such as profile properties, consent, and integrations. This individual will also play a critical role in ensuring data reliability and usability across our ecosystem, including Snowflake (data platform) and Tableau (primary reporting layer).

This is a highly collaborative, hands‑on role for someone who can balance technical execution, data governance, and marketing activation strategy.

• Collaborate with cross‑functional teams to establish data collection processes and define data governance frameworks.
• CDP Platform Ownership:
  Own day‑to‑day management of the Blue Conic CDP, including profile properties, segments, consent, and integrations. Ensure data accuracy, integrity, and effective connections across marketing and data platforms.
• Snowflake & Data Quality:
  Partner with data/engineering teams to validate data flows between Blue Conic and Snowflake, using SQL to perform data quality checks and ensure reliable datasets.
• Tableau & Reporting Enablement:
  Support Tableau‑first reporting by enabling consistent, governed data structures. Develop and monitor KPIs to assess the effectiveness of data‑driven marketing initiatives.
• Prepare and present insights and reports to stakeholders, highlighting significant findings and recommendations.
• Cross‑Functional Leadership:
  Act as the primary point of contact for CDP‑related initiatives. Manage intake, prioritization, and roadmap of CDP enhancements. Provide training and guidance to stakeholders and identify opportunities to improve platform usage and processes.
• Work closely with marketing, sales, IT, and other departments to align data initiatives with business goals.
• Stay abreast of industry trends, best practices, and emerging technologies related to customer data management and analytics.

• 3‑5+ years of hands‑on experience managing a major Customer Data Platform;
  Blue Conic is preferred.
• Experience as a CDP power‑user, manager, or administrator role preferred.
• Bachelor’s degree required. Master’s degree in Analytics, Data Science, Product Management, Statistics, Applied Mathematics, Economics, Business Analytics, Computer Science, or a related technical field is preferred.
• Experience with data visualization tools (Tableau).
• Proficiency in SQL for data querying, segmentation, and analysis.
• Understanding of data integration processes, APIs, and database management.
• Familiarity with Snowflake.
• Familiarity with web and mobile data layers, tagging principles, and tools like Google Tag Manager is preferred.

• Strong analytical skills, with the ability to interpret complex data sets and translate them into actionable insights.
• Advanced understanding of matrixed organizations and comfort in working within cross‑functional teams.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

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