Brand Manager

Location:

Remote/Preferred Greater Philadelphia Region (Hybrid)

Department:
Marketing

Reports To:

VP of Marketing

Employment Type:

Full-Time

About Righteous Felon:

Righteous Felon is a premium craft meat snack brand built by a small-but-mighty team that’s been at it for 14 years. With bold flavors, clean ingredients, and an unapologetic voice, we’re rebels with a cause in the meat snack space, taking on a $6B+ category and helping lead the shift toward fun, better-for-you protein snacking.

We sell everywhere: online, Amazon, Tik Tok, Costco, Wawa, Target, Kroger, and far beyond, including hotels, sports nutrition, bars, golf clubs—and even  momentum is real:
Inc. 5000 (#1316) and Instacart’s #16 Top Emerging Brand in 2025. Even still, we’re under 2% of the market, which means the whitespace is massive, and we’re just getting started. We’re looking to add a few key players to the team for the next stage of growth.

Our Culture

Righteous Felon is a small-but-mighty team of thinkers and doers. Everyone wears a lot of hats, and most of us are player/coaches: owning the work, leading when needed, and jumping in wherever it takes to win. We move fast, keep our heads down, and get shit done. We test often, measure closely, learn quickly, and iterate nonstop.

We recruit great people and develop great people. Many of our leaders started as order pickers in the warehouse, because growth here is earned through ownership, attitude, results, and the ability to adapt. We’re employee‑owned, and we genuinely care about each other and the work we put out.

We leverage tech, automation, and AI to stay efficient and keep meetings minimal: clear owners, tight decisions, and lots of action. It’s a flat organization where every voice matters and the best idea wins, no matter who it comes from. If you like working hard, making cool stuff, and being nice to people, you’ll fit right in.

The Opportunity

You’ll be building for our core consumer: the Rebel with a Code. They’re a culture‑aware, fast‑deciding 30–40‑something consumer who buys snacks as identity, not just nutrition. They want protein‑centric fuel that tastes unreal, made with clean ingredients, wrapped in great art, sharp storytelling, and a point of view.

As Brand Manager, your job is to make Righteous Felon impossible to ignore. You’ll own the brand strategy and bring it to life across retail, e‑commerce, packaging, creative, partnerships, and campaigns, and you’ll ensure it shows up consistently in media, digital, print, and merch. You’ll turn consumer insights into growth through positioning, launches, and integrated marketing that drives awareness, trial, and repeat.

This is not a “keep it consistent” role. We want a strategic builder with taste, discipline, and urgency, and a genuine obsession with AI and automation as a force‑multiplier for creativity, speed, and insights.

Key Responsibilities

Brand Strategy & Positioning

• Own and evolve the Righteous Felon brand strategy to drive relevance, differentiation, and long‑term growth
• Translate consumer insights into clear positioning, messaging pillars, and brand storytelling that feels bold, authentic, and “outlaw”
• Ensure brand consistency across every touchpoint—retail, experiential activations, trade shows, e‑commerce, social, paid media, PR, brand partnerships, packaging, and community events

Go‑to‑Market Leadership

• Co‑own the brand’s growth strategy with the CEO and VP of Marketing
• Bring consumer, category, and channel insights to shape “where to play” and “how to win,” then translate it into a clear brand plan and prioritized go‑to‑market plays, including launch briefs, messaging, creative direction, channel‑specific campaign plans, and retail and e‑commerce activation you execute on
• Lead end‑to‑end go‑to‑market planning for new products, limited‑time drops, and key seasonal initiatives
• Build launch plans that integrate creative, media, retail execution, sampling, influencer/creator, and e‑comm conversion
• Coordinate cross‑functional execution with Sales, E‑comm, Ops, Creative, and Finance to ensure launches hit on time and on budget

AI + Automation + Standardization Engine for Brand Marketing

• Build AI‑enabled workflows that…