Director, Marketing, Elastomers & Primary Containment; E&PC

Title:

Director, Marketing, Elastomers & Primary Containment (E&PC)

Requisition

Date:
May 29, 2026

Location:

Exton, PA, US, 19341

Department:
Marketing

At West, we’re a dedicated team that is connected by a purpose to improve patient lives that has been at the center of our Company for more than a century. Our story began when Herman O. West solved the problem of supplying penicillin in mass quantities to the US Government during World War 2. Through our work to deliver thousands of life‑saving and life‑enhancing injectable medicines to millions of patients daily, West’s indelible mark on the healthcare industry has just begun.

A name started our story. How will yours help write our future?

There’s no better place to join an inclusive community of professionals with opportunities for lifelong learning, growth and development. Supported by benefit programs, we empower the physical, mental, emotional and financial health of our team members and their families.

We believe in giving back to help those in need in the communities where we live and work. And are equally committed to creating a healthier environment and planet through our sustainability efforts.

The Director, Marketing, Elastomers & Primary Containment (E&PC) is responsible for driving market awareness, demand generation, and commercial enablement for high‑value containment and delivery solutions. Leads go‑to‑market strategy, product positioning, campaign development, and customer‑facing messaging to support revenue growth and strategic account expansion across pharmaceutical and biotechnology markets. Ensures alignment between customer needs, regulatory considerations, and West’s portfolio offering and innovation pipeline to strengthen competitive differentiation and support long‑term growth.

This role will partner cross‑functionally with Market & Competitive Intelligence, Product Management, R&D, Technical SMEs, Sales, Technical Customer Service and Marketing Operations to translate a highly technical product portfolio and capabilities into clear customer value propositions.

Strategic Marketing Leadership

• Develop and execute global marketing strategies aligned with E&PC Operating Unit strategy, growth objectives, revenue targets, and profitability goals.
• Define portfolio positioning frameworks that support long‑term strategic priorities.
• Establish marketing objectives, KPIs, and performance metrics to measure effectiveness and ROI.

Go‑to‑Market Strategy & Execution

• Lead development and execution of go‑to‑market plans for new and existing products across key pharmaceutical and biotechnology segments.
• Define target segments, customer personas, value propositions, and content & channel strategies.
• Ensure coordinated execution across regions and commercial teams.

Product Positioning & Value Messaging

• Translate complex technical specifications and regulatory considerations into compelling, differentiated customer messaging.
• Align positioning with evolving market trends, competitive dynamics, and customer needs.
• Ensure consistent global messaging across all customer touchpoints.

Market & Competitive Intelligence Integration

• Leverage and translate insights from market research and competitive intelligence to inform positioning, campaign strategy, and growth prioritization.
• Identify emerging trends, customer requirements, and competitive threats to proactively adjust marketing strategies in partnership with Product team.
• Work with the regional teams to understand the dynamics and competitive environment in their territories and any implications for the strategy that need to reflect those market differences.

Product Launch & Lifecycle Marketing

• Lead marketing strategy for new product introductions, including launch planning, messaging, enablement materials, and performance tracking of new product sales and campaign performance.
• Support full product lifecycle management, including growth initiatives, portfolio optimization, and end‑of‑life planning.

Demand Generation & Campaign Strategy

• Oversee integrated marketing campaigns across digital, trade, and customer channels and develop understanding of AI levers to drive…