Position: Senior Product Marketing Manager

Help Shape the Future of Critical Care

At Lungpacer Medical, we're transforming care for critically ill patients through innovative respiratory technology. Our flagship product, the Aero Pace® System, is changing how clinicians approach ventilator liberation and respiratory recovery. As we continue our commercial growth, we're looking for a strategic, hands-on Senior Product Marketing Manager to lead downstream marketing initiatives that drive awareness, adoption, and commercial success.

This is an exciting opportunity for an experienced Med Tech marketer who enjoys rolling up their sleeves while helping build the marketing organization of a rapidly growing company. You'll initially serve as an individual contributor with the opportunity to build and lead a marketing team as the company scales.

As our Senior Product Marketing Manager, you'll serve as the commercial marketing leader responsible for bringing the Aero Pace® System to life in the marketplace.

Commercial Launch & Sales Enablement

• Lead downstream marketing execution for commercial product launches and go-to-market initiatives.
• Develop compelling product positioning, messaging, and value propositions for key customer segments.
• Create and maintain sales enablement tools, including selling guides, competitive positioning, objection handling resources, and clinical evidence summaries.
• Partner closely with Sales Leadership to develop programs that support pipeline growth and revenue objectives.
• Train and support the field sales team on messaging, campaigns, and marketing resources.
• Plan and execute conference and congress marketing activities, including booth strategy, symposia support, and KOL engagement.

Digital Marketing & Content Strategy

• Own digital marketing strategy across web, email, social media, and paid digital channels.
• Develop and manage the Aerospace® content calendar, including customer success stories, clinical content, videos, educational materials, and promotional campaigns.
• Manage marketing automation, campaign performance, analytics, and reporting to continuously optimize results.
• Ensure all marketing materials remain brand consistent, clinically accurate, and compliant with regulatory requirements.

Brand Leadership

• Strengthen and evolve Aero Pace® brand positioning across multiple customer audiences.
• Translate published clinical evidence into compelling, compliant marketing messaging.
• Monitor market trends, customer insights, and competitive intelligence to refine messaging and market strategy.

Cross-Functional Collaboration

• Collaborate with Clinical, Medical Affairs, Market Access, Regulatory, Legal, Executive Leadership, and Sales to execute integrated commercial strategies.
• Manage external marketing agencies, creative partners, and digital vendors.
• Help establish scalable marketing processes and infrastructure.
• As the organization grows, recruit, develop, and lead a high-performing marketing team.

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field.
• 10+ years of product marketing or downstream marketing experience within the medical device or biotechnology industry.
• Proven success supporting or leading commercial product launches in hospital or acute care environments.
• Hands-on experience developing and executing digital marketing campaigns, including marketing automation, content management, web strategy, and analytics.
• Strong sales enablement experience working directly with commercial field teams.
• Exceptional written communication and storytelling skills with the ability to translate complex clinical data into compelling customer messaging.
• Excellent project management, vendor management, and cross-functional collaboration skills.
• Strong executive presence with the ability to influence stakeholders across multiple levels of the organization.

Preferred Qualifications

• MBA or other advanced business or life sciences degree.
• Experience in critical care, respiratory, pulmonary, cardiopulmonary, or ICU-focused medical technologies.
• Knowledge of medical device promotional review (MLR) processes and healthcare marketing regulations.
• Previous people leadership experience…