Senior Manager, Product Marketing

Automated Financial Systems (AFS) is an FFIEC-regulated technology service provider delivering commercial lending software to banks, credit unions, and specialty lenders across the United States. Our flagship platform, AFSVision, powers the entire commercial lending lifecycle — from origination and underwriting through servicing and portfolio management. Our growing suite of solutions includes IRIS (intelligent reporting and imaging), Credit Risk Navigator (CRN), and the Pricing Dashboard, all delivered from our hosted private cloud (HPC) SaaS environment.

The Senior Manager, Product Marketing owns AFS's positioning, messaging, and competitive differentiation across AFSVision, IRIS, CRN, and the Pricing Dashboard. This role translates a deep understanding of commercial lending buyers into a clear, compelling 'why AFS' narrative that equips the sales team to win. Working directly with sales and participating in deal reviews with the CBIO, the Senior Manager sharpens how AFS communicates in competitive, multi-stakeholder procurement processes — helping shorten deal cycles and improve win rates.

This role reports to the CBIO and is cross-functional with the Chief Product Officer.

This role owns product messaging, competitive positioning, and sales enablement end-to-end across the AFS product portfolio. The Senior Manager has authority to define and publish messaging frameworks, competitive battle cards, and sales collateral without per-item approval, while escalating strategic positioning decisions affecting pricing or product strategy to the CBIO. Key cross-functional dependencies include sales, product management, and customer success. The role operates within AFS's FFIEC-regulated environment and must ensure all external-facing content meets accuracy and compliance standards.

• Own positioning, messaging, and competitive differentiation across the AFS product portfolio (AFSVision, IRIS, CRN, and the Pricing Dashboard).
• Translate commercial lending buyer insights — derived from win/loss data, customer interviews, and market research — into a compelling 'why AFS' narrative that equips sales to win.
• Develop core sales enablement deliverables including battle cards, pitch decks, competitive intelligence reports, and customer case studies.
• Lead competitive intelligence efforts: monitor the competitive landscape (nCino, Abrigo, FIS, Jack Henry, and others), analyze win/loss patterns, and keep the sales team current and confident.
• Participate in CBIO deal reviews and partner directly with sales to sharpen messaging in active competitive opportunities.
• Define and maintain ideal customer profiles (ICP) for each AFS product, ensuring sales and demand generation are targeting the right institutions.
• Support analyst relations and build AFS's credibility and presence with relevant industry analysts and influencers.
• Use AI as a production tool to create high-quality collateral efficiently, while maintaining editorial judgment over strategy, accuracy, and quality.
• Partner with the Chief Product Officer to align product roadmap narratives with market positioning and go-to-market launch strategy.
• Develop go-to-market plans for new product releases and feature launches, coordinating across sales, marketing, and product.

Success in the first year is defined by a measurably stronger sales team — one that wins more often, faster, and with greater confidence — supported by a rigorous messaging framework and a growing library of high-quality sales enablement assets.

• Develop and publish a positioning and messaging framework for all four AFS products, reviewed and adopted by the sales team, within 90 days.
• Deliver a complete competitive battle card set covering AFS's top five competitors, actively used by reps in live deals, within 120 days.
• Achieve measurable improvement in win rate and/or deal velocity in competitive opportunities within 12 months, as tracked in Salesforce.
• Define and document ICP profiles for each AFS product; ICPs are integrated into Salesforce and used by both sales and demand generation to focus pipeline activity.
• Est…