Senior Manager, Content & Brand Marketing

Senior Manager, Content & Brand Marketing

Job Category: Sales & Marketing

Requisition Number: SENIO
001326

• Posted :
  July 29, 2026
• Full-Time
• Hybrid

Showing 1 location

Exton, PA 19341, USA

This role owns AFS's brand identity, content strategy, and organic market presence end-to-end. The Senior Manager has authority to publish content, manage the brand standards guide, and coordinate PR and media relationships. Significant brand changes (logo, visual identity, tone guide updates) and media commitments requireCBIOreview. Key cross-functional dependencies include Demand Generation (for SEO alignment and nurture content), Product Marketing (for message alignment and product launch content), and sales (for collateral needs and client story access).

The roleoperatesin AFS's FFIEC-regulated environment and must ensure all published content is accurate, compliant, and consistent with AFS's legal and regulatory positioning.

• Build and run an AI-native content engine capable of producing high-quality thought leadership, product content, and demand-supporting assets at consistent velocity.
• Own website copy and on-page SEO in close partnership with the Demand Generation team — ensuring content drives organic traffic and supports inbound pipeline.
• Manage the Linked In content calendar and grow AFS's organic social presence among commercial lending decision-makers.
• Produce whitepapers, guides, case studies, video scripts, and blog content that educate the market and support the funnel at every stage.
• Lead PR and media relations — place AFS in relevant banking industry publications, manage press releases, and build relationships with trade media covering commercial lending technology.
• Own and steward AFS brand standards, voice, and visual consistency across all internal and external assets.
• Create and manage nurture email content in close partnership with the Demand Generation team.
• Support product marketing with content execution for product launch campaigns, including collateral production and sales enablement asset creation.
• Track content performance using SEO and engagement metrics — report on organic reach, content-influenced pipeline, and traffic trends to theCBIO.
• Build andmaintainan editorial calendar aligned to demand generation programs, product launches, conference calendar, and market events.

Success in the first year is defined by a fully operational, high-output content engine — with AFS building genuine visibility and credibility in the commercial banking market, a consistent brand voice across all touchpoints, and content that measurably supports both pipeline and retention.

• Publish and operationalize an AFS brand standards guide — covering voice, visual identity, and content principles — within
  60days;adopted across all marketing materials.
• Establish a content production cadence publishing at least 4 high-quality assets per month (blog posts, whitepapers, case studies, social content) within
  90 daysof start.
• Achieve measurable growth in organic website traffic and Linked In engagement within 12 months, with baseline and target metrics agreed with theCBIOat
  30 days.
• Secure AFS placement in at least 3 banking industry publications or trade outlets within the first 12 months through proactive PR outreach.
• Deliver a library of at least 6 client case studies and reference stories in coordination with Product Marketing and Client Services.
• Build andmaintainan editorial calendar that is coordinated with Demand Generation, Product Marketing, and the conference/events calendar.
• Establish a monthly content performance report reviewed with theCBIO— covering organic reach, SEO rankings, content-influenced pipeline, and asset engagement.

• AI-native production mindset: treat AI tools as a standard part of the production workflow — use them to scale output without sacrificing editorial quality, accuracy, or brand consistency.
• Audience-first editorial judgment: write and commission content that serves the commercial lending buyer's actual information needs, not just AFS's marketing agenda.
• Brand stewardship:…