Sr. Manager, Marketing

Description

At West, we’re a dedicated team that is connected by a purpose to improve patient lives that has been at the center of our Company for more than a century. Our story began when Herman O. West solved the problem of supplying penicillin in mass quantities to the US Government during World War 2. Through our work to deliver thousands of life-saving and life-enhancing injectable medicines to millions of patients daily, West’s indelible mark on the healthcare industry has just begun.

A name started our story. How will yours help write our future?

There’s no better place to join an inclusive community of professionals with opportunities for lifelong learning, growth and development. Supported by benefit programs, we empower the physical, mental, emotional and financial health of our team members and their families. We believe in giving back to help those in need in the communities where we live and work. And are equally committed to creating a healthier environment and planet through our sustainability efforts.

The Senior Manager, Marketing, Elastomers & Primary Containment supports market awareness, demand generation, and commercial enablement for West’s high-value containment and delivery solutions. This role leads execution of go-to-market programs, product positioning, campaign development, and customer-facing messaging to support measurable revenue growth and strategic account expansion across pharmaceutical and biotechnology markets. Working in close partnership with senior marketing and product management leaders, the Senior Manager helps translate customer needs, regulatory considerations, and West’s portfolio and innovation pipeline into compelling, differentiated value propositions, high-impact content, and effective commercialization tools.

This role partners cross-functionally with Market & Competitive Intelligence, Product Management, R&D, Technical SMEs, Sales, Technical Customer Service, and Marketing Operations to elevate go-to-market execution and strengthen commercial messaging for a highly technical portfolio. The role also helps shape content and campaigns around how customers increasingly research, self-educate, and evaluate solutions across digital and non-sales touchpoints before engaging with commercial teams.

• Support development and lead execution of global marketing initiatives aligned with E&PC Operating Unit strategy, growth objectives, and commercial priorities.
• Lead execution of go-to-market strategies and plans for new and existing products across pharmaceutical and biotechnology segments.
• Develop and refine target segments, customer personas, value propositions, and messaging strategies in partnership with marketing leadership and cross-functional stakeholders.
• Create and maintain portfolio positioning and messaging frameworks that strengthen market differentiation and support commercial objectives.
• Translate complex technical, scientific, and regulatory information into clear, compelling, and customer-relevant messaging and content.
• Ensure consistency of product, portfolio, and brand messaging across campaigns, customer touchpoints, and commercial materials.
• Leverage market research, customer insights, and competitive intelligence to inform positioning, campaign planning, content strategy, and go-to-market execution.
• Monitor market trends, customer requirements, competitive activity, and buying behaviors to recommend adjustments to messaging, campaigns, and commercialization strategies.
• Support and lead cross-functional execution of product launches, including launch planning, messaging development, enablement materials, and launch performance tracking.
• Support lifecycle marketing activities, including growth initiatives, portfolio support, and end-of-life communications.
• Lead integrated demand generation, campaign strategy, and content development across digital, trade, and customer channels to drive awareness, engagement, and qualified demand.
• Apply modern marketing practices, including AI-enabled tools, digital optimization, and performance analytics, to improve campaign effectiveness and customer engagement.
• Partne…