Salesforce Marketing Cloud Specialist

Department: Cross Functional

Classification: Info Technology Spec 2

Job Category: Classified Staff

Job Type: Full-Time

Work Schedule: Full-time (1.0 FTE, 40 hrs/wk)

Location: Fairfax, VA

Workplace Type: Hybrid Eligible

Sponsorship Eligibility: Not eligible for visa sponsorship

Pay Band: 05

Salary: Salary commensurate with education and experience

Criminal Background Check: Yes

About the Department:

In collaboration with the George Mason University community, and as part of the Office of the Provost, the Division for Enrollment Management optimizes student recruitment and retention by developing and implementing strategic enrollment plans, overseeing the admissions process, providing financial aid services, and managing the Mason Student Services Center-a centralized student services resource. The Division's activities support the achievement of institutional enrollment goals by placing the student (and family) at the center of our work, supporting a culture of transparency, andleveragingdata to inform decision-making.

About the Position:

The Salesforce Marketing Cloud Specialist serves as the primary administrator andtechnicalsubject matter expert for Salesforce Marketing Cloud within George Mason University's Salesforce Center of Excellence (COE). This roleis responsible for administering, configuring, and optimizing Marketing Cloud to support multi-channel communications and engagement initiatives, with a focus on enrollment, admissions, and student lifecycle communications.

The position partners closely with marketing, communications, enrollment, and technical teams across the Office of the Provost to ensure Marketing Cloud is reliable, scalable, well-governed, and aligned with institutional goals.

Responsibilities:

Salesforce Marketing Cloud Platform Administration:

• Serve as the primary administrator and technical owner of Salesforce Marketing Cloud;
• Configure and maintain
  
  Marketing Cloud functionality including Contact Builder, Email Studio, Journey Builder, Automation Studio,and Mobile Studio;
• Manage users, roles, permissions, business units,and security settings;
• Maintain data extensions, subscribermodels,anddata governance standards;
• Monitor platform performance, systemhealth,anddata integrity; and
• Review Salesforce release notes and implement relevant enhancements and best practices.

Campaign Execution, Journeys & Deliverability:

• Partner with the Marketing and Communications teams to design, build, test, deploy, and monitormulti-channel marketing journeys;
• Implement and maintain automated campaigns using Journey Builder;
• Apply email and mobile messaging best practices related to personalization, segmentation, and timing;
• Monitor, analyze, and troubleshoot deliverability issues, sender reputation, and subscriber engagement metrics; and
• Manage preference centers, subscription management, and regulatory compliance (e.g., CAN-SPAM,FERPA,GDPR).

Data Management, Integrations&Reporting:

• Support Marketing Cloud data models, synchronized data sources, and data extensions;
• Collaborate with Salesforce COE team members on integrations between Marketing Cloud, Salesforce CRM, student information systems, and other enterprise platforms;
• Establish and maintain integration between Education Cloud (Marketing Cloud Connect and Distributed Marketing) and Mogli;
• Assist with automation of data imports, extracts, and transformations;
• Develop and maintain reports and dashboards to measure campaign performance and engagement; and
• Analyze marketing metrics to support optimization and continuous improvement.

Shape Stakeholder Support, Training & Continuous Improvement:

• Provide day-to-day operational support and troubleshooting for Marketing Cloud users;
• Serve as a technical partner to enrollment, admissions, and communications stakeholders;
• Develop documentation, training materials, and best-practice guidance;
• Identify opportunities to improve processes, automation, and platform utilization; and
• Stay current with Salesforce Marketing Cloud capabilities through user groups and professional development.

Required Qualifications:

• Bachelor's degree in Computer Science, Information Systems, Business Administration or related field, or equivalent experience;
• Considerable, hands-on experience administering Salesforce Marketing Cloud;
• Experience building and supporting automated, multi-channel marketing journeys;
• Experience managing Marketing Cloud data extensions, subscribermodels, and integrations;
• Experience providing technical support and troubleshooting for end users;
• In-depth knowledge of Salesforce Marketing Cloud architecture, datamodelandcore studios (Email Studio, Journey Builder, Automation Studio, Contact Builder, Mobile Studio);
• Working knowledge of SQL for querying, filtering, and managing data extensions;
• Working knowledge of administration and configuration of Salesforce Marketing Cloud including user management, business units, and permissions;
• Working knowledge of AMPscript for dynamic content and personalization;
• Ability to build, automate, and maintain complex multi-step…