Assistant Store Manager Fairfax, VA

Tecovas is passionate about offering an incredible customer experience for first‑time boot buyers and western enthusiasts alike! We’re looking for a talented Full‑Time Assistant Store Manager who will contribute to a profitable and customer‑centric environment through the development of a team and management of our total store operations. The assistant manager will support product flow and apply merchant and customer service skills to curate a compelling in‑store experience.

• Cultivate an environment of genuine customer connection.
• Demonstrate extraordinary service and act as a brand ambassador reflective of the company values.
• Facilitate an energized pace, positive service environment, and team development.
• Deliver high‑quality product services with attention to detail—including branding, debossing, boot stretching, brim shaping, and boot shines—to ensure a premium customer experience.
• Understand an OMNI Channel business—implement processes and utilize tools to better service the customer.

• Support the Store Manager in recruiting, hiring, and retaining top talent.
• Support the Store Manager in creating and maintaining a succession strategy.
• Foster a culture of strong communication and teamwork to ensure a seamless balance between operational, visual, and customer priorities.
• Provide real‑time feedback, coaching and training to team members, escalating issues as needed to the Store Manager.

• Deliver world‑class, in‑person training (in conjunction with e‑learning) to all new team members.
• Ensure timely completion of new hire training paths.
• Meet regularly with the Tecovas HQ Retail Training team or field leaders to check in on team progress.
• Suggest improvements or new programs related to retail training.
• Ensure compliance of all training activities with established policies and best practices.
• Work closely with store leadership to prepare, plan, schedule, and execute new hire training.
• Facilitate and organize ongoing training in store locations, including training for new products and services.
• Attend regular training meetings to ensure understanding of necessary information.

• Plan, preset, and execute visual directives on schedule.
• Submit store photos as requested and apply feedback given by HQ.
• Participate in visual training calls with HQ partners to support new product launches.
• Partner with store leadership to uphold VM standards and complete replenishment tasks.
• Support store presentation through sell‑through and markdown cycles.
• Maintain in‑store marketing elements and accurate presentation of store collateral.
• Coordinate schedule with store manager to reflect visual set times for product launches.
• Partner with store leaders for new hire visual training.
• Oversee sales floor and windows to ensure proper lighting, store cleanliness, and maintenance of displays and props.

• Uphold and ensure compliance with shipment, transfer, and restock standards.
• Adhere to and develop awareness around internal and external Loss Prevention procedures.
• Set clear objectives and expectations to drive a consistent store experience and ensure excellent operational and visual standards.
• Encourage and demonstrate adaptability; positively effect change and enable the team to successfully execute a shared vision.

• 3+ years retail management experience.
• Exceptional leadership, selling, and customer service skills.
• Strong merchant skills and a history of delivering financial results.
• Proven record of hiring and developing great talent.
• Experience in coaching, counseling, and conflict resolution.
• Utmost character, honesty, and transparency.

• High school diploma required (college degree preferred).
• Minimum age 18 years or older.
• Continually able to stand and walk for extended periods, reach overhead, bend, squat, and kneel while organizing and stocking inventory.
• Ability to deliver excellent customer service while implementing loss prevention practices.
• Able to lift up to 30 lbs regularly and perform store maintenance tasks.
• Reliable commute to and from the work location.
• Available to work 40 hours per week, including weekends (Friday, Saturday, Sunday), evenings, and holidays as needed.

• Insurance plans covering 79‑90% of health premium and 100% of dental & vision for employees and dependents.
• Free boots.

The hourly rate for this position is $26‑$31. Compensation will be based on candidate’s skills, qualifications, and experience.

We are an Equal Opportunity Employer and encourage all qualified individuals to apply. Information collected during the application process is subject to our privacy policy.