Impact Team - Director of Sales & Marketing

Description

The Impact Director of Sales & Marketing is responsible for providing immediate leadership and strategic direction to full-service hotels experiencing a vacancy in their sales and marketing leadership role. This position ensures the continuity of revenue-driving efforts, stabilizes operations, and supports the hotel’s overall commercial success during the transition period. The ideal candidate is a results-driven leader with a deep understanding of hotel sales, marketing, and revenue strategy.

Please note that this position is based on the needs of the portfolio and should there be a time when there are no projects there will be no compensation during that time.

At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do!

We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that ‘feed your inner explorer’, we work hard to create and deliver on what YOU need.

We are ready for you to start your journey with us where You Belong. We Care. Shine Bright.

We are committed to providing you with:

• Highly competitive wages of $100,000 - $150,000 based on experience
• Operational incentive plan eligibility
• An exceptional benefit plan for eligible associates & your family members
• 401K matching program for eligible associates
• Flexible scheduling to allow you to focus on what is important to you
• Discounts with our Crescent managed properties in North America for you & your family members

ESSENTIAL JOB FUNCTIONS:

Sales Leadership:

• Lead and manage all sales and marketing efforts to maintain and grow hotel revenue.
• Develop and execute sales strategies to maximize revenue from group, transient, and catering segments.
• Drive proactive and reactive sales initiatives, ensuring continued engagement with key accounts and new business opportunities.
• Oversee and support the sales team, ensuring performance metrics are met or exceeded.

Marketing & Branding:

• Implement marketing strategies aligned with brand standards and hotel positioning.
• Work with digital marketing partners to optimize online presence, social media, and advertising efforts.
• Ensure public relations and promotional efforts align with the hotel’s goals.

Revenue & Business Strategy:

• Collaborate with revenue management to develop pricing strategies and revenue optimization initiatives.
• Analyze market trends, competitive data, and business demand to adjust sales and marketing tactics accordingly.
• Conduct strategic planning meetings and forecasting sessions with the executive team.

Operational & Team Support:

• Provide hands‑on leadership to the sales and catering team, fostering a high-performance culture.
• Train and mentor hotel sales professionals, ensuring a seamless transition upon permanent placement.
• Collaborate with hotel leadership to ensure alignment across all departments.

Client & Ownership Relations:

• Maintain strong relationships with key stakeholders, including ownership groups and management company.
• Represent the hotel in industry events, sales missions, and trade shows as needed.
• Provide regular updates and reporting on sales and marketing performance.

REQUIRED SKILLS/ABILITIES:

• Minimum of 5 years of progressive sales and marketing leadership experience in full-service hotels is required.
• Proficiency in hotel CRM, sales systems (e.g., Delphi, CI/TY), and revenue management tools is required.
• Ability to travel up…