Marketing Director; California

Job Details

Job Location:

Fairfield, CA (Main Office) - Fairfield , CA 94534

Position Type:
Full Time

Education Level: 4 Year Degree

Salary Range: $ - $ per year

Job Category:
Marketing

• Lead development and implementation of online and offline marketing strategy for CA and TX training programs.
• Develop and maintain email, social, PPC, and SMS campaigns for new and existing markets to increase website traffic, leads, and enrollments.
• Lead marketing team to achieve strategic goals, hit deadlines, and deliver measurable results.
• Onboard new partners for website and marketing campaigns and serve as the primary contact for their marketing needs.
• Work closely with third‑party website developers to maintain the company website and continuously improve UI/UX.
• Understand key performance metrics and tracking tools for market research, forecasts, competitor analysis, campaign results, and consumer trends, and translate results into actionable insights for the marketing team.
• Maintain weekly marketing reports to track and evaluate KPIs, monitor marketing budget, and track paid media ROAS.
• Maintain marketing calendars and identify short‑ and long‑term scheduling and resource needs for upcoming campaigns and events.
• Manage and enhance online presence and reputation across social media platforms and review websites such as GMB and Yelp.
• Maintain awareness of industry trends and best practices and use insights to develop and implement marketing plans across the business and competitive landscape.
• Perform other responsibilities and projects as directed by the Chief Operating Officer.
• Oversee the design, production, and distribution of print advertising and company merchandise.

• Bachelor's degree in marketing, business, advertising, or a related field required.
• 7+ years of marketing experience required.
• 3+ years of marketing experience in a director role required.
• Ability to manage and grow direct reports.
• Experience with CRM tools (esp. Zoho) & analytics systems such as Google Analytics preferred.
• Experience with A/B testing and SEO is a plus.
• Email marketing expertise (familiarity with Mail Chimp a plus).
• Experience with Google Ads and Meta Ads platforms and performance marketing best practices.
• Demonstrated experience developing and implementing successful marketing plans.
• Strong attention to detail, creative thinking, and problem‑solving skills.
• Strong quantitative skills and comfortable working with spreadsheets (Excel, Google Sheets).
• Experience in the healthcare or education industry preferred.
• Candidate must be able to travel onsite to the San Antonio, TX, or Fairfield, CA office as needed.

• Ability to think both strategically and tactically.
• Excellent verbal and written communication skills – copywriting experience required.
• Self‑motivated and works well with limited direction.
• Organized with the ability to follow up on and manage details.

• Compensation: $100,000 - $150,000 salary plus discretionary bonuses.
• Health benefits including medical, dental, vision, and complementary life insurance plans.
• Discretionary bonuses, raises, and promotions based on company and personal performance.
• Work‑life balance supported by a 34‑hour workweek, with the option to work remotely; applicants must travel onsite 2 days per week.