SR Brand Manager Product Innovation & Brand Management

SR Brand Manager Product Innovation & Brand Management

Job Category: Marketing

Requisition Number: SRBRA
001278

• Posted:
  April 13, 2026
• Full-Time
• On-site

CT, 201 Black Rock Turnpike, Fairfield, CT 06825, USA

Bigelow Tea is the number one specialty tea company in the United States. We are a family-owned and operated business and a Certified B Corporation. Being a certified B Corp officially recognizes a commitment that has been part of the company’s DNA since it was founded 80 years ago. Our purpose has always been about much more than making profits. We are committed to good citizenship, ethical business practices, accountability, transparency, protecting the environment, sustainability and supporting our communities.

We pride ourselves in caring about each and every one of our employees. We have a long‑term outlook and are constantly working to create an environment that inspires people to make positive contributions every day. Bigelow is currently looking for a select, talented individual, that shares our values, to join our growing team.

Position Summary

The Senior Brand Manager, Product Innovation & Brand Management is responsible for managing the brand’s product portfolio, leading innovation initiatives, and ensuring consistent execution of brand positioning and standards across all product expressions.

This role serves as a strategic steward of the brand, translating brand strategy and consumer insights into product innovation, packaging direction, and portfolio management. The Senior Brand Manager leads cross‑functional teams to bring new products to market while ensuring brand consistency and visual integrity across the entire product portfolio.

The role also oversees the brand design function, providing strategic direction to ensure packaging, visual identity, and product presentation align with brand standards and strengthen overall brand equity.

Working closely with Design, R&D, Sales, Operations, and external partners, this role ensures that new and existing products reinforce brand positioning, meet consumer needs, and support long‑term brand growth.

Key Responsibilities

Brand Stewardship & Positioning

• Serve as a primary guardian of brand positioning and core brand attributes.
• Maintain and evolve brand standards and guidelines to ensure consistency across all product expressions.
• Ensure brand standards are consistently applied across packaging, product innovation, and visual identity.
• Evaluate new product initiatives, packaging concepts, and portfolio changes for alignment with brand positioning.
• Guide long‑term brand architecture and ensure consistency across the full product portfolio.
• Manage the overall product portfolio to ensure alignment with brand strategy and consumer needs.
• Evaluate product assortment and identify opportunities for portfolio expansion, renovation, or rationalization.
• Assess new product concepts and initiatives for strategic fit within the brand.
• Partner with Sales, Finance and Manufacturing to ensure product offerings support channel strategies and business needs.
• Provide ongoing recommendations to strengthen the portfolio and address emerging opportunities.

Product Innovation Leadership

• Lead development of new product concepts aligned with brand positioning and category opportunities.
• Identify innovation opportunities through consumer insights, market trends, and competitive analysis.
• Guide innovation projects from concept through commercialization.
• Establish and manage project timelines and cross‑functional collaboration across R&D, Operations, and Design.
• Ensure new products deliver against brand promise and consumer expectations.
• Provide strategic leadership for the design function, including oversight of the Head of Design.
• Guide development of packaging architecture and visual systems across the product portfolio.
• Ensure packaging and visual identity reinforce brand positioning and maintain consistency across the portfolio.
• Oversee packaging redesigns, new product packaging development, and visual updates.
• Ensure high standards of design quality across packaging and point‑of‑sale materials.

Cross‑Functional Leadership

• Lead cross‑functional teams across Design, R&D,…