Senior Director, Marketing Operations
Listed on 2026-02-08
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IT/Tech
Data Analyst, Digital Marketing, Data Science Manager
About OUTFRONT
We are one of North America's most innovative media companies. We leverage the power of creative excellence, unbeatable locations and smart audience data to change the game for advertisers. Our purpose as a company is to help people, places and businesses grow stronger. To do this, we make meaningful connections between brands and people when they are outside of their homes through one of the largest and most diverse sets of out-of-home assets including billboards, transit and mobile displays across the U.S. We connect diverse audiences across over 150 markets and conduct our business considering all our stakeholders, from clients and employees, to the communities where we operate.
We are committed to creating a diverse and inclusive work environment that promotes the growth of our people. Come join our industry-leading team!
OUTFRONT offers a comprehensive benefits program including:
- Medical, Dental, Vision (including same and opposite-sex domestic partners)
- HSA and FSA plans, Family Benefits, Pet Benefits
- 401(k) Plan with an Employer Match
- Paid Time Off, Commuter Benefits, Educational Assistance
- Robust Diversity, Equity and Inclusion program including 7 Employee Resource Groups (ERGs)
The Senior Director, Marketing Operations owns the strategy and execution of Marketing Operations across data, systems, and process so marketing spend turns into measurable pipeline and revenue. This leader runs the operating rhythm that connects performance marketing, owned media, automation, and analytics, while partnering with Sales, Rev Ops, Legal, and Technology to maintain one shared truth from click to contract.
Core Responsibilities- Set a multi-year roadmap that translates GTM goals into a sequenced plan across people, process, data, and platforms
- Run weekly and monthly operating cadence: KPI reviews, campaign intake and prioritization, project status, and quarterly business reviews with Marketing and Sales leadership
- Define and maintain standards for campaign build, tracking, tagging, documentation, and change management
- Deliver reporting that connects spend and engagement to pipeline stages and closed-won revenue, with visibility by channel, market, segment, and initiative
- Automate dashboards and scorecards to reduce manual reporting and increase decision speed
- Maintain attribution and measurement framework, including offline conversion feedback loops to paid media platforms
- Own the day-to-day health and evolution of the marketing stack (MAP, CMS, CDP, analytics, enrichment, web conversion tooling)
- Own integration requirements and data contracts between marketing platforms and CRM (Salesforce as the system of record)
- Lead major platform evaluations, RFPs, migrations, and cutovers across the Mar Tech stack.
- Establish data governance for identity resolution, de-duplication, consent/preference management, and ongoing data quality monitoring
- Design and continuously improve lead scoring models that combine firmographic fit, intent signals, and engagement data
- Own lead routing logic, SLAs, and exception handling with Rev Ops; ensure every routed lead is actionable
- Implement enrichment and validation workflows that improve lead match rates and reduce time wasted on low-quality demand
- Provide operational leadership for paid search and paid social: conversion tracking, audiences, landing page alignment, and measurement of ROAS and lead quality
- Enable advanced bidding and optimization by sending qualified outcomes back to ad platforms (offline conversions and value-based signals)
- Own SEO and Generative Engine Optimization (GEO) operations: structured content, technical hygiene, and measurement of referral traffic and qualified pipeline from AI-driven discovery
- Modernize publishing operations and conversion performance: landing pages, forms, CRO testing, personalization, and content governance
- Partner on internal and customer-facing…
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