Marketing Coordinator

Role Description

We are seeking a highly organized and detail-oriented part-time Marketing Coordinator to manage our customer relationship management (CRM) platform and drive lead engagement. This role is crucial for ensuring effective lead flow and conversion through timely, professional follow-up and rigorous tracking.

This position is ideal for a self-starter comfortable with sales and marketing technology, and focused on measurable results. It is also ideal for a pilot, who understands the premium, professional, and aspirational nature of our business as well as our client base and core audience.

• CRM Management: Serve as the primary administrator for the company’s platform ensuring data integrity, system functionality, and accurate reporting.
• Lead Tracking & Funnel Management: Monitor all incoming leads, accurately track their progression through the defined marketing and sales funnel, and report on key metrics.
• Lead Nurturing & Follow-up: Execute personalized (and templated) text, email and phone follow-up sequences throughout the lead journey to engage prospects and move them toward conversion.
• Reporting: Provide regular updates and performance reports on lead activity, funnel status, and the effectiveness of follow-up campaigns.
• Collaboration: Work closely with the core team to ensure a seamless handoff of qualified leads.

• Proven experience working in a fast paced, highly communicative environment, with a team of 3-4 people, all focused on client and revenue growth
• Strong understanding of marketing/sales funnels and lead management best practices
• Exceptional verbal and written communication skills, including professional email and text follow-ups.
• Highly organized with meticulous attention to detail and data accuracy.
• Ability to work independently and manage time effectively in a part-time capacity.
• Pilot and/or strong aviation/flight training industry experience a plus