Commercial Director

*
* Job Description:

*
* Role Summary

The Commercial Director is a senior leadership role accountable for developing and executing a high-impact, enterprise-wide commercial strategy across sales, marketing, and a multi-brand portfolio. This position drives sustainable revenue growth, strengthens market positioning, and enhances brand performance through a unified, data-driven approach.

As a key member of the leadership team, this role shapes long-term business direction, ensures cross-functional alignment, and builds a scalable commercial organization capable of delivering consistent, above-market growth across channels and regions.

Key Responsibilities

Commercial Strategy & Business Leadership

-    Define and lead the overall commercial strategy, ensuring alignment with business objectives and growth targets.

-    Drive integration, optimization, and clear positioning of multiple sales brands and routes to market.

-    Partner with Business Unit leadership to develop and execute long-range strategic plans and annual operating plans.

-    Identify and pursue new revenue streams, market expansions, and strategic partnerships to increase market share.

-    Provide strategic insight and leadership to guide business transformation and competitive positioning.

Sales Leadership & Multi-Brand Growth

-    Lead Distribution Sales alongside additional sales brands, ensuring consistent and coordinated go-to-market execution.

-    Deliver profitable revenue growth across all commercial channels, consistently meeting or exceeding targets.

-    Develop differentiated sales strategies by brand while leveraging cross-portfolio synergies.

-    Embed an 80/20, value-based sales approach focused on high-impact customers, products, and opportunities.

-    Champion a value-proposition-led selling culture that drives premium outcomes and competitive differentiation.

-    Oversee forecasting, pipeline management, and sales performance across the organization.

-    Partner with Business Unit leadership to ensure full accountability for commercial P&L performance.

Marketing Leadership & Brand Development

-    Own and execute the marketing strategy to support revenue growth and commercial priorities.

-    Lead brand positioning, messaging, and demand generation across products and markets.

-    Oversee integrated marketing campaigns, digital strategy, lead generation, and customer engagement initiatives.

-    Ensure strong alignment between sales and marketing to maximize conversion, acquisition, and retention.

-    Leverage data, analytics, and customer insights to continuously improve marketing ROI and effectiveness.

-    Drive digital transformation of commercial processes, systems, and analytics capabilities to enable insight-led decision-making.

Leadership & Organizational Development

-    Build and lead a high-performing, multi-disciplinary commercial team across sales, marketing and tech support.

-    Own organizational design, talent acquisition, succession planning, and capability development.

-    Coach and develop sales team members to enhance commercial acumen and leadership effectiveness.

-    Foster a high-performance culture driven by clear KPIs, accountability, and continuous improvement.

Customer, Market & Product Alignment

-    Establish and maintain executive-level relationships with key customers and distributors.

-    Act as the voice of the customer, ensuring decisions are grounded in market and customer insights.

-    Partner with Product Management to align product strategy with market demand and growth opportunities.

-    Monitor competitive activity, industry trends, and evolving customer needs to inform strategy.

Governance, Performance & Reporting

-    Own commercial performance reporting, including forecasts, revenue tracking, and marketing effectiveness.

-    Deliver clear, data-driven insights and strategic recommendations to senior leadership.

-    Implement scalable processes, systems, and governance frameworks to support growth.

-    Ensure compliance with company policies and adherence to commercial best practices.

Qualifications & Experience

-    Bachelor's degree required; advanced degree preferred.

-    Significant experience in senior sales and/or commercial leadership roles.

-    Proven track record of developing and executing successful commercial strategies.

-    Experience leading multi-brand or multi-channel sales organizations preferred.

-    Strong leadership, communication, and stakeholder management skills.

-    Demonstrated ability to drive growth, transformation, and organizational effectiveness.

Additional Information

-    Travel requirement up to approximately 50% to support customer, partner, and team engagement.

-    This position is a core member of the senior leadership team, contributing to overall business strategy and performance.

Qualifications

-    Requires a minimum of Bachelor's degree and minimum of 6 years of relevant experience.

-    Proven sales leadership experience

-    Expertise in building and executing sales…