Senior Product Development Specialist
Listed on 2026-07-31
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Business
Marketing Strategy -
Marketing / Advertising / PR
Product Marketing, Market Research, Marketing Strategy
Senior Product Development Specialist
Do you have a passion for identifying market trends, developing innovative products, and bringing new ideas from concept to launch? Are you analytical, customer-focused, and excited to influence product strategy in a collaborative environment?
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Go is looking for a Senior Product Development Specialist to lead the development and execution of new product initiatives while driving growth across assigned product categories. In this role, you'll combine market research, data analysis, customer insights, and cross-functional collaboration to bring innovative products to market and maximize product performance throughout the product lifecycle.
If you enjoy balancing strategy with execution and want to make a meaningful impact on a growing product portfolio, we'd love to hear from you.
What You'll Do- Lead new product development from concept through launch and lifecycle management.
- Develop product roadmaps aligned with category strategy and broader business objectives.
- Create annual sales forecasts for new product introductions.
- Research market trends, customer needs, and competitive products to identify new opportunities.
- Develop pricing and positioning strategies using market research, competitive analysis, and gross margin targets.
- Drive go-to-market strategies and manage projects from concept through launch.
- Partner closely with Product Sourcing, Marketing, Technical Support, and other cross-functional teams to successfully introduce new products.
- Analyze product performance after launch and recommend enhancements or SKU rationalization.
- Evaluate product samples and collaborate on product improvements.
- Develop product documentation, training materials, and support resources.
- Provide Tier 2 product support as needed.
- Stay current on industry trends, emerging technologies, and customer needs to identify future opportunities.
- Travel up to 10–15% domestically and internationally.
- Bachelor's degree in Business, Marketing, or a related field.
- 5+ years of experience in product development, product management, brand management, or a related role.
- B2B product experience preferred.
- Strong analytical skills with the ability to interpret complex data and make strategic recommendations.
- Experience conducting market research and competitive analysis.
- Proven project management skills with the ability to manage multiple priorities.
- Excellent communication, presentation, and collaboration skills.
- Entrepreneurial mindset with a passion for innovation and continuous improvement.
- Advanced Microsoft Excel skills required.
- ERP experience strongly preferred.
- Photoshop experience is a plus.
Go?
- Hybrid work schedule with on-site collaboration Tuesdays and Thursdays.
- Opportunity to own and influence innovative product initiatives from concept to launch.
- Collaborative, cross-functional environment where your ideas make an impact.
- Competitive compensation and comprehensive benefits package.
- Career growth opportunities within a growing organization.
If you're passionate about product innovation, market strategy, and bringing great ideas to life, we'd love to hear from you!
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